How Retargeting Ads and Email Marketing Work Together In Perfect Way?
Email marketing is one of the cornerstones of digital marketing that enable online business owners to reach their customers. In fact, most people prefer to receive brand promotion through email marketing than other channels and use email to share contents in personal. There are several techniques involved in email marketing to target the audience.
Email retargeting is one such effective strategy to supplement an email marketing campaign while targeting email subscribers rather than website visitors. Generally, Google remarketing ads in MailChimp is an intelligence tool for retargeting potential customers.
The marketing experts are combining the Google retargeting ads and email marketing these days to turn the visitors into customers. The email retargeting is a powerful tool for e-commerce marketers to enhance their business. Take a look at this article to know how retargeting ads and email marketing work together.
What is Email Retargeting Ads?
Email retargeting is the process of using the information that you have already about the potential customers to refine it through email. The main concept of email retargeting is to remember your brand on top of mind and making them visit yours again.
Generally, there are two methods to use email-retargeting ads for your online store. The first method is to use the information that you have collected before about the customer to send the relevant email. The second technique is using the subscriber data to publish ads on various platforms in accordance with the emails opened.
what are the Effective Email Retargeting Ways?
Collect customer information – Make use of analytics data, social analytics data and other information you have collected to reach the customers.
Categorize the Audience – Once you have gathered data you can segment the audience on a certain basis. So, you can create the email retargeting methods depending on the customer profile.
Set Goals and Objectives – You have to decide the goal and objective of creating email-retargeting ads for your business. Make sure that you have set up the right goals for your business to stand out from the competitors.
Create Email Ads – With the objective of your business you can design the email ads along with action-oriented data. Also, you should move forward through the campaigns to attain the goal.
What Is The Right Time To Use Email Retargeting?
Email retargeting technique should be used at the perfect time to create a huge impact on your business. Some of the best situations are
Google’s retargeting ads are also known as remarketing ads that can boost traffic to your website and support you to reach more audience via different channels when combined with email marketing campaigns.
How to Attract Targeted Audience?
Email is one of the popular platforms that act as a key element of the marketing strategy for most of the marketers. It is recommended to send the mail with retargeting ads to capture the customers who click your site.
The retargeting ads through email will work to bring back the audience who have shown interest in your product or service and looking to make a purchase. For example, you can promote the latest product or offers through email with a retargeting ad.
So your customer will view the message on different channels and there are more chances to return back to your site. This shows that a combination of email marketing with retargeting ads is an excellent way to enhance the visibility of brand and lead generation.
How Retargeting Ads Can Be Combined With Email Marketing?
Combining the email marketing campaign with retargeting ads is a simple process. Merely, you have to connect your database to Ads. Then, create the unique retargeting ad and publish them on your marketing platform.
Once you have completed this you have to compose a perfect email for driving people to your website. Keep in mind that you cannot obtain the result overnight. So, be patient and wait to acquire the expected long-term results. When you complete these processes in a successful manner, you can have the following information from reports
With this insight information, you can make the campaign to enhance your business strategy and its results. Since email retargeting ads adds more value to your business. When you plan to implement this strategy in your business you can avail the support of email retargeting service providers.
How Retargeting Ads Can Be Combined With Email Marketing?
Creating a non-personalized email body is a kind invitation to get the filters to weed it out of the system. The secret is to use the direct person to person communication modes that are bound to be straightforward in the approach. If people persist on sending a lot of misdirected emails to others from a single email address, then it would be that the mail address would be marked out as spam.
How to add a database to Ads?
The initial step to begin utilizing your email base in Google Ads campaigns is to upload it directly to your Google Ads account.
How to do it
Sign in to your Google Ads account. Click the wrench icon in the upper right corner of your AdWords dashboard.
Then select “Audience Manager” under the Shared Library section.
Under “Audience lists” select “Customer list”.
A new window will appear, here you must give the "Audience name". After that you can select the type of customer data you'd like to upload.
To upload a file from your database you have two options:
When using the first option, remember to customize the column names in the file to fit Google’s guidelines.
To ensure a successful upload always follow the formatting guidelines.
During the uploading of the database, it is also required to check the checkbox with a statement that the data has been collected and shared with Google in compliance with Google's Customer Match Policies
These rule state, in addition to other things, that the transferred information ought to be gathered by you, for instance from your own site, applications and acquired in different circumstances where customers deliberately give information legitimately to you. You can read more about it on the Google Support website
After saving the database, you will see this notification:
All information sent to Google is hashed. Google matches the data to customers who have a Google account. If the procedure continues effectively, the address is added to the database, if it isn't evacuated first.
There might be errors, even very enormous ones, in the quantity of addresses sent in connection to addresses checked by Google. Customers who meet all requirements for the list don't really have an address in the Google domain, however, it is significant that they have an account on the Google. Address verification keeps going as long as 24 hours. Keep in mind that to run a campaign, the verified list ought to contain at least 1000 addresses. As per Google, this rule secures the privacy of customers.
After uploading your database
Google Ads gives you the chance to utilize your address list in four types of ads.
Google search campaigns are the first type. When running an online store, you can customize the advertising message to customers who have just bought in your store. On the Search and Shopping pages, it's simpler to optimize your click bids for customers you as of now have in the database. For instance, you can increase your bid by 20% for customers who bought on your site since they're more significant to you than new customers. If somebody has made one buy with you, almost certainly, they will purchase again.
You ought to likewise utilize your email base in campaigns showed on Youtube. On account of video advertising, you can customize the message to individuals who have left you their email address. You can impact customer choices and inform them about new products in a less expensive manner.
By using the Gmail Ads campaign you can able to contact individuals who are utilizing their Gmail. The ad is displayed in the "Promotion" tab at the top of the page. You can pick a default message template or upload a message using HTML. It's worth attempting this kind of advertising, particularly on mobile phones. You can read more about this advertising format here
Benefits of Email Marketing and Google Retargeting Ads
So, what are the benefits of email marketing and Google retargeting ads? Here it is:
Bring Back Audiences
When an individual visit your website you can get more benefits like website traffic and possible conversion rates. The Google remarketing ads help you to bring back people who spent some time on your site and they are ready to purchase your product or service.
The email remarketing ads can be designed and executed with few clicks. The process will run behind the background and it will generate more ads to display them on the Google display network. Once you invest in professional Email retargeting ads you can reap its benefit for more days.
Combines All Marketing Channel Together
When other marketing channels are connected with Google retargeting ads it boosts up the speed of brands’ growth. The using of email retargeting with Google ads enable you to create integrated campaigns and communicate with the customers effectively.
Retargeting ads are considered as the best marketing technique as it enables you to stay connected with the target audience even if they leave your site. You can improve brand exposure and gain reputation among target audience with trust through a combination of Google retargeting ads and email marketing.
Increased Business Revenue
Retargeting ads support your business to earn more revenue with less investment when compared to other types of advertising. Also, it is an important strategy to boost the marketing process of a particular brand. With the reports of retargeting ads you can get to know about revenue, products sold out, new customers, ROI and much more.
Cost of Retargeting Ads
The cost of Google remarketing ads will vary in accordance with the various aspects of the campaigns that fit into your online marketing strategy. However, Google marketing ads are cost-effective campaigns available for online marketers or advertisers.
Thus, this information clearly portrays how retargeting ads work with email marketing campaigns. Retargeting ads is a perfect targeting method on the Google Display Network and Email platform.
The best idea is to get hold of the plenty of information available in email customer list and create highly targeted ad campaigns. When you tailor the ads based on the audience you can yield more benefits in your online business.