Email Click-Through Rates: Things to know to enhance your email marketing!
In the internet-driven world, email plays a major in everyone’s life and such emails are used in marketing as well. Do you know that most of such marketing emails are not even open by the targeted people? Then what is the point in sending such emails? It is a great challenge for making the people open the mail and make them view them.
As per statics, it is found that around 3.42% of marketing emails are only opened and viewed. This may vary based on the industry, if you have the click-through rate of more than 4% it is something great! Now keep reading to know more about click-through ratio and about improving that in your business.
Nowadays most of the business uses email for the purpose of marketing. It is worth only if the mail is opened by the targeted customer. Email Click-Through Rate or email CTR is the marketing matrices that show the engagement of your audience in the mail you sent. If most the number of emails opened is high, it means that it is worth sending the mail and it has derived attention from your targeting customers.
What is a good email click-through rate?
A good click rate completely depends on the type of industry you are in and also based on the devices- mobile phones or desktop computers. Historically CTR rate has been good through desktop computers but in the recent decade, mobile phones are dominating more due to the invention of smartphones. More than haft of the mail is opened via a mobile phone and it means that mobile is the great thing to dominate in the marketing. Some industries have only 1% were some other 2.5% but it is considered to be good if it exceeds 4%.
How to build an email for higher click-through rate?
All the emails are not opened but some emails are opened, read and understood by people and how is that possible? What is technique hidden behind this? Here are some tips about building your campaign to achieve high CTR.
How to compare click through rates by device?
Some of the recent researches say that desktops have an impressive CTR of up to 27.09% and that is 20.96% higher than the CTR of mobile phones. Later mobile has 39.03% decreases in CTR and also there was a tremendous decrease of 53.45% in the mails viewed through desktops. This shows that there is a jump between mobile phones and desktops in recent days.
What day is perfect to send the email campaign?
Some study says that most of the emails are getting open only during the days like Tuesday and Thursday compared to the other days of the week.
Also, the timing that people opens the mail is at the peak from 9 am to 6 pm including lunch time. It is better to avoid sending such marketing emails during the weekends.
How to increase email click-through rates?
Personalize the email messages: Some send emails that do not apply for the clients at all and this will never help to boost your sales rate and CTR as well. Your targeted customers should feel that the mail is sent to you with a feeling of closeness with the mail. You can achieve this by adding the names of your clients, with some of their personal interests, etc.
Segment your emails: Interest differs from people to people and this is applicable for your mail subscribers as well. If you are sending the emails to the wrong people it will be of no use since they will not open the mail. To increase the CTR it is better to tailor the emails depending on the interest of the people.
Create some urgency: Creating some urgency is the right way to improvise some calls from your customers. Use some words to create urgency such as “now”, “today”, “short period offer”, etc. This should be eye-catching to the readers. This can increase the CTR and the purpose of sending such emails as well.
Add more beauty to special occasions: Make a note of their special occasions like birthday, wedding anniversaries, etc. also some festivals. Send a note of greetings and that can create a place for you in them. This can help you when you send you business marketing emails as well.
Do not complicate your email design: Complex designs will not help you all the times. Try to avoid too much of images, icons or some unusual fonts. These are not only the disharmonious mails but these are also reducing factors on the interest of your clients in the words that you are presenting.
Be innovative: Innovation and creativity is the place that you can draw the attention of the people. If you are innovative enough with your content like the design, structure, words, etc. It helps in creating some impact on the mail and that makes people open the mail. As a result, the CTR increases and if your mail is appropriate to them it also has a good conversion rate.
Use small pictures and short videos: More than words, pictures are the ones that attract more attention from the readers. Also, it easily registers in the minds of the readers and helps them remembering a thing for a longer time. Make sure you are not complicating but you may use some short videos and simple images in your mail.
Create a feeling of conversation: Instead of just a huge paragraph, it is better to have a communicative by inserting short questions and answers. This will create some interest in reading the emails and to look for what you have sent the mail.
Time of sending an email: When you send mail in the night time off during the weekends, the CTR will be less since people will have different other works to do. The right time could be 9 am to 6 pm in the working days. If you are sending emails to the people in other countries it is important to be cautious about the timing in the respective countries.
Build trust: It is important to have some trust form to your clients. If you do not want to be marked as spam or junk you can look for the sender score that affects an email filtering highly
In the highly competitive world, it is important to busy with the technology and to implement them in the right manner to have benefitted from them. If you are lagging even 1 % is the place where you are letting your competitor progress in the race. Be wise and think from a different perspective to achieve good business rate. Improve your Click-Through Rates and make people understand why they need your products and service for the successful business!