How To Energize Your Potential Customers With Email In 2023
As a marketer, social media will play a huge role in engaging and energizing your potential customers. But if you're hoping to engage in a more direct way, email marketing is going to be your best companion.
Email gives you unprecedented access to your customers—something you can’t generally ensure with social media. And when done correctly, it’s the perfect way to grab your customers’ attention and keep them coming back for more.
From marketing your product and services to letting customers know about your next tour, email marketing plays an integral role in mobilizing and energizing your customers.
Let’s find out how you can make your emails stand out in the inbox.
Why should you send emails to your potential customers?
As we've referenced, social media doesn't promise you full access to your customers. For instance, on Facebook or Instagram, you may need to pay to help your post. And that’s not to mention how many other businesses competing for everyone’s attention similarly, as well.
However, once you’ve gathered your customers’ email addresses, it’s far more likely they’ll see your email in their inboxes.
With email, you can control when you're sending your messages, how you're sending them, and what you're stating. With social media, you're limited by the manners in which these networks need to show your message to their users.
Indeed, the most recent measurements show that 72% of individuals would prefer to receive promotions by means of email, contrasted with simply 17% who want to get them through social media. Also, an email message is multiple times bound to be seen than a Facebook message.
8 tips to engage with customers using email
When done right, emails are the perfect way to inform, engage, and build your potential customers.
Yet, how might you build a successful email campaign that gives your business the attention it deserves.
1. Send exclusive emails and newsletters.
You need to make your customers feel as though they’re getting access to exclusive information provided only to your email list. Among these, from the counterbalance, clarify what they can expect from these emails past the beyond the usual announcements.
For instance, you might need to send a monthly, bi-monthly, or weekly newsletter that highlights elite news, meetings, and clips —things they won't see anywhere else.
Newsletters are incredible for driving engagement since they offer that humanistic approach. They enable you to take a step away from the hard offer and empower customers to become acquainted with you. So write about whatever's new or potentially fascinating. Be consistent with yourself and reveal as much information as you feel great with.
You could share behind-the-scenes stories, your practices, your most loved formulas—the possibilities are endless!
2. Offer great rewards in your welcome emails.
Customers will often need enticing to give you their email address. So on your signup form, offer extraordinary incentives. This could be anything related to your product/service like exclusive discounts or free trials.
Ensure your welcome email incorporates precisely what you said it would, conveying this incentive promptly while it's still new in your customers’ minds. You can do this pretty quickly with some simple email automation.
Welcome messages ought to likewise take on a friendly, non-salesy approach. Begin with a thank you and maybe include:
· a welcome note
· information about what they can expect from future emails, i.e. frequency and content
· links to your social platforms
· questions that encourage conversations
Make sure you also include the option to unsubscribe, just in the event that they didn’t want to sign up for these emails. This will help prevent you from ending up in their spam folders in the future.
3. Make the most of your order confirmation emails
Another highly engaging form of email is an order confirmation. Obviously, you'll have to incorporate the order, yet why not exploit this prime time to speak with your customers. After all, they're clearly stirred about what you bring to the table!
For instance, you could:
· get them to share or like their purchase on your social media channels
· show them a product that’s closely related to the one they’ve purchased
· offer them a discount code or free delivery on their next order
· include exclusive links to your upcoming gigs or an early invitation to buy tickets
4. Share your product/service
It most likely abandons saying that you ought to inform your clients all regarding your product/service
However, when there's such a great amount to state, where do you begin?
Clearly, your call-to-action will be to check out your product/service, yet make it much all the more engaging by building a story around it. Share your excitement with your customers by showing them exclusive footage product/service, telling them how you came up with the ideas, what exactly your product/service or who are helped in the process.
You could likewise offer a free trial or something that attract your customers.
5. Connect customers to your social media channels.
While we have underscored the significance of emails and their dominance over social media, this doesn't mean you have to keep down on your social endeavors. Rather, use email to support your customers’ engagement on these channels.
Incorporate social connections in the entirety of your messages, while additionally welcoming clients to share their experiences on these channels (for example in your order confirmation). As your customers get familiar with you through your newsletters, they'll need to increase significantly more access to you—and social media is an incredible way for them to do this.
6. Ask for feedback.
How would you ceaselessly enhance your email campaigns?
By getting genuine, fair criticism—and nobody's better placed to give you this than your customers.
Regardless of whether you need an opinion on your product/service or you need to ensure they're loving your messages, incorporate the odd poll or survey in your newsletter (maybe bi-yearly, yearly, or after a major release). This will give you direct feedback with respect to what your customers are considering and will give you real insights that will enable you to change your next campaigns.
The feedback you get on your product/service is great for reinforcing future campaigns, too. For example, you could theme a future newsletter showcasing the changes due to fan feedback.
For instance, you could theme a future newsletter displaying the progressions because of customer feedback.
7. Follow up after your new release or update.
Your customers are pumped at how awesome your new release or update was—so put this to great use!
Send a follow-up message to them after the gig to get their feedback. As referenced already, this user-generated content is great for promoting for advancing future visits. What's more, you could even request them to share their photos and recordings crosswise over social media using a hashtag, at that point utilize those photographs and recordings to keep promoting whatever is left of your campaigns.
This all attempts to build promotion and excitement around your music, changing the individuals who weren't previously following you into customers.
8. Hype up your emails.
Finally, constantly work hard to build up drama and intrigue around your product/service.
You can do this in each email you send by adding a feeling of urgency to your messages. Add deadlines to your discounts limits and confinements to your giveaways. And build up momentum by sending numerous emails in the lead up to your events and releases.
You can even start to develop a sense of excitement when you’re intruding a new feature or updating the existing, giving unique glimpses into the product/service. Share rough drafts, video scraps, diary entries, scribbled notes, artwork drafts, and comments from customers.
Email marketing is, first and foremost, about being yourself. Your potential customers want to know more about you so they can understand your product/service.
Then, it’s all about utilizing this awe and intrigue to build constant engagement around product/service. Emails offer you a great way to get to know, engage with, and inform your customers so they feel as though they’re on this epic journey with you.