5 Ways to Grow Your Email List as an E-Commerce Brand
Reaching out to your potential customers is what can drive attention to your brand and improve your sales rates. One of the most popular channels that you can use for this purpose is email. Over 3.9 billion people have email, which is over 50% of the world's population. Meaning that with emails you'll be able to reach more individuals.
To run a successful email marketing campaign you’ll need to have a long list of subscribers. Your mission to grow your e-commerce brand won’t stand a chance if you don’t ensure that you have as many users on the list as you can acquire. Even if you have already started working on this, answer honestly – are you satisfied with the progress?
With the following tips, you’ll be able to power up the process of building an email list.
To run a successful email marketing campaign you’ll need to have a long list of subscribers. Your mission to grow your e-commerce brand won’t stand a chance if you don’t ensure that you have as many users on the list as you can acquire. Even if you have already started working on this, answer honestly – are you satisfied with the progress?
With the following tips, you’ll be able to power up the process of building an email list.
1. Use Pop-Ups
When it comes to pop-ups, the audience’s and marketers’ opinions are split – some love it and some hate it. Either way, they both have to admit that pop-ups can be very attractive and productive.
There are two options when it comes to pop-ups:
Standard pop-ups simply ask the users to sign up if they want to receive the latest news, information about sales and discounts, and similar. Incentive pop-ups offer users something for signing up. In the e-commerce world, stores usually offer discounts. As you can expect, the incentive pop-ups work better but standard ones can also be useful.
If you decide to implement pop-ups, this is what you should keep in mind:
There are two options when it comes to pop-ups:
- Standard pop-ups
- Incentive pop-ups
Standard pop-ups simply ask the users to sign up if they want to receive the latest news, information about sales and discounts, and similar. Incentive pop-ups offer users something for signing up. In the e-commerce world, stores usually offer discounts. As you can expect, the incentive pop-ups work better but standard ones can also be useful.
If you decide to implement pop-ups, this is what you should keep in mind:
- Pop-ups work better when they don’t appear immediately
- Being clear with the headline is highly important
- Adding some personality (witty, friendly tone) can make the pop-up more successful
- Call-to-action needs to be relevant to the offer
- Context achieves the best pop-ups conversion rates (over 40%)
2. Create Content Upgrades
Have you thought of using your blog post content for email lists building? Of course, you can’t turn each and every one of your readers into a devoted subscriber, but their number will grow essentially if you offer an added value to the content. You can create a checklist, a template, a sample cheat sheet — something that the reader can get on their email as soon as enters the address. This is called a content upgrade. Content upgrades benefit both you and the customer. They are a great way to get more users to sign up. The purpose of content upgrades is to provide additional information to the users. The information that isn't available on that page or your website.
For example, the content upgrade can be an in‑depth buyer's guide, tutorial on how to use the product, case studies, etc. These types of content upgrades can be added to the product page.
Another place where you can use the content upgrade tactic is on your blog. Identify your most traffic-generating blog posts and craft an additional piece that not only dives deeper into the topic but also aims to create engaging content for your audience.
The content upgrade needs to be as high-quality as any other post on your website. You don’t want to disappoint the users. If you don’t have a writer on your team, find one on the prominent websites like WowGrade and BestEssayEducation. To make the content more attractive, design and add some beautiful images with Canva.
For example, the content upgrade can be an in‑depth buyer's guide, tutorial on how to use the product, case studies, etc. These types of content upgrades can be added to the product page.
Another place where you can use the content upgrade tactic is on your blog. Identify your most traffic-generating blog posts and craft an additional piece that not only dives deeper into the topic but also aims to create engaging content for your audience.
The content upgrade needs to be as high-quality as any other post on your website. You don’t want to disappoint the users. If you don’t have a writer on your team, find one on the prominent websites like WowGrade and BestEssayEducation. To make the content more attractive, design and add some beautiful images with Canva.
3. Run a Contest on Social Media
What do you think about accumulating user-generated content and growing your email list at the same time? If you like the idea, then a contest is your solution.
Run a contest on social media and offer a good prize to interest the users. Social media is the best option for announcing the contest because you can attract more attention.
The requirements for the contestants can be to follow your page on social media (hello more followers) and to send you a picture or a story of some kind on your email address. The condition to enter the contest should be related to the type of product you sell or to your brand’s personality.
Asking users to share their email on social media isn't the best choice. Most users like to keep their email address private.
You can either ask them to send you an email with content for the contest or you can create a page where contestants will fill in their info (including an email address) to enter the contest.
Run a contest on social media and offer a good prize to interest the users. Social media is the best option for announcing the contest because you can attract more attention.
The requirements for the contestants can be to follow your page on social media (hello more followers) and to send you a picture or a story of some kind on your email address. The condition to enter the contest should be related to the type of product you sell or to your brand’s personality.
Asking users to share their email on social media isn't the best choice. Most users like to keep their email address private.
You can either ask them to send you an email with content for the contest or you can create a page where contestants will fill in their info (including an email address) to enter the contest.
4. Become a Guest Blogger
Here is a good way to get your brand’s name heard, provide some quality content to the users, network with people in your industry, and get the users to sign up without any pressure. Guest blogging is perfect for growing your list naturally and consistently.
Find sites in your niche whose audience matches yours. Reach out to them and ask if they are interested in having you as a guest blogger. If the topic allows you, add a link to your landing page within the content. If not, add the link in your bio.
The users who find your content interesting won’t hesitate to check out your website and sign up.
In case you aren’t in the writing business and you don’t have a full-time copywriter, you can connect with a talented writer through these websites:
Find sites in your niche whose audience matches yours. Reach out to them and ask if they are interested in having you as a guest blogger. If the topic allows you, add a link to your landing page within the content. If not, add the link in your bio.
The users who find your content interesting won’t hesitate to check out your website and sign up.
In case you aren’t in the writing business and you don’t have a full-time copywriter, you can connect with a talented writer through these websites:
TrustMyPaper – This service will team you up with an exceptional writer who will deliver great content to any topic. Their writers have experience with research so they can guarantee a well-researched and high-quality content.- Studicus – As they claim on their website, Studicus can meet virtually all of your writing needs. They only accept experienced and talented writers in their team. Quality, originality, and privacy protection is guaranteed.
- WritingJudge – If you want to browse for some choices, head to this writing services review website. WritingJudge presents you numerous options along with the reviews.
- Grammarly – Before you send the post to the website owner, check if it’s clear of any mistakes and errors. Run the post through Grammarly and it will highlight any aspects that need correction. This app also gives you suggestions for those corrections.
5. Set up an Amazing Landing Page
In the email marketing community, a landing page is an evergreen way of growing your email list. Create an interesting and high-quality landing page and you can sit back and watch your email list grow.
First, you’ll need a good piece of content. It should be something that is relevant to buyers and stands the test of time. Meaning that it is better to stay away from recent news and trends as landing pages. Of course, you can use those as well, but you’ll have to change the content and keep it updated.
Some examples of an effective landing page are
What will lead the users to the landing page is an ad, sponsored posts, or blog posts. Use a luring CTA to get the users to visit your landing page. The email signup form can be at the beginning or the end of the page.
All digital marketers advise that you optimize the landing page so that it generates more traffic.
First, you’ll need a good piece of content. It should be something that is relevant to buyers and stands the test of time. Meaning that it is better to stay away from recent news and trends as landing pages. Of course, you can use those as well, but you’ll have to change the content and keep it updated.
Some examples of an effective landing page are
- Subscribe to email updates
- Download free content (such as size guide)
- Upgrade the level of service
- Get a free ebook
What will lead the users to the landing page is an ad, sponsored posts, or blog posts. Use a luring CTA to get the users to visit your landing page. The email signup form can be at the beginning or the end of the page.
All digital marketers advise that you optimize the landing page so that it generates more traffic.
Over to You
With these practical tips, you’ll be able to grow your email list quickly. What is relevant is that you maintain a good relationship with your audience. That is, not to drive them away with an aggressive approach. These tips are a subtle way to attract the audience's attention and get them to share their email address. Which is why they are so effective.
About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at GrabMyEssay.