15 Google Sheets Add Ons: A Complete Package for Email Marketing

As a marketer, specifically an email marketer, you probably spend so much time handling multiple tools that you’ve been caught whispering in your sleep. Don’t be embarrassed as you are not the only one. There are tons of people unaware of the advantages of using G-sheets.

They can do a lot more than just storing, organizing, and sharing your data. With the right add-ons in the google sheet, you can streamline the entire email marketing campaign and focus on the big picture analysis.

Before diving into the 15 Google Sheet add-ons, here’s a brief on how to download any Google Sheet Add-on:

Open a new or existing spreadsheet
Click on ‘Add-ons’ in the navigation bar

Click on ‘Get add-ons’ and search for the add-on you are looking for. It's a marketplace of thousands of apps.

Hover over the Add-on, if it fulfils your need click on “Install’
To manage or remove add-ons, click “manage add-ons”

Important: These Add-ons are visible on a desktop and will not work on mobile devices. Also, most of the add-ons work for both Chrome and Safari, but some are designed for Chrome only.

Table of Content

1. Getting Leads: Clearbit Sheets; Lead Beagle; Hunter for Sheets; Email Address Extractor
2. Email Verification: Clearout for Google Sheets
3. Designing: Ultradox; Table Styles
4. Schedule Emails: Gmail Scheduler
5. Personalize, Send & Track Emails: Yet Another Mailmerge; Mailmeteor; Mailmerge
6. Reminder: Add reminder
7. Reporting and Analysis: Adstage; Supermetrics
8. Additional: Power Tools

The basics have been covered so here are the 15 Google Sheet add-ons that will automate the different tasks involved in email marketing, streamlining your entire email marketing process.

Leads

1. Clearbit Sheets:: Create targeted email lists and qualify leads in seconds.

Want to create targeted email lists in a few minutes? Or automate research across all your web signups? Clearbit’s software is the first to fully automate both lead generation and research.

Select the emails in Google Sheets, then with one click process them through Clearbit. This will populate the spreadsheet with researched leads. In addition, it returns any public social information which is related to the email’s domain. For example the number of employees, location, marketing categories. The leads can be segregated based on these demographics.

This product has an initial free trial and is then $129/month from then on.

2. Lead Beagle: Find leads on LinkedIn, enrich profiles, look up emails and company domains. No LinkedIn account needed.

Lead beagle can be used to generate more leads. with bulk search tools straight from your Google Sheets. Enrich profile data, look up emails, and company domains. It's absolutely anonymous and you don't even need a LinkedIn account.

The leads can be looked up by Keywords or Company name or by name of a person. It is considered accurate as all the data is collected in real-time.

3. Hunter for Sheets: With Hunter for Google Sheets, you can easily find email addresses directly inside your spreadsheets either through

-Domain Search: Enter a domain name to find all the email addresses that have public sources. The email addresses are returned with confidence scores that estimate their accuracy. The first names and last names are also returned if they are available.

-Email Finder: If you want to enrich a list of people with email addresses, the Email Finder is the tool you’re looking for. Select the columns of the first names, last names and company names to automatically enrich the spreadsheet with email addresses and their confidence scores.

4. Email Address Extractor: Wish to build a full list of your email contacts in Google sheets? If you do it manually, you will consume a lot of time and may miss out on some important emails addresses too.

With Email Address Extractor you can extract email addresses from your Gmail and GSuite accounts and save them in a Google Spreadsheet.

The add-on can pull emails from the TO field (Recipients), the FROM field (Sender), CC field, BCC field, Reply-To addresses, the Email Body, and the Email Subject line.
You can also choose to extract names (aliases) only if the names are available in the TO, CC, and FROM field of the email message. The names cannot be extracted from the message body or email signatures.

The Email extractor add-on is fully functional but the free edition can process a maximum of 100 email threads from your Gmail mailbox.

Email verification

That's why you should incorporate your emails with helpful content. Doing so can help you build a more well-rounded approach.

Leads captured in bulk include all types of emails

Valid/invalid/catchall
Duplicate email addresses
Disposable email addresses

Sending emails to all such leads can lead to multiple damages to your campaign like high bounce rate, damage to domain reputation, spamming, etc.

Adding a good email verifier will clean up the leads so that you don’t end up sending emails to wrong or junk addresses.

5. Clearout for Google Sheets: You want to give your best first impression when reaching out to new leads via email, as this ensures you build strong relationships from the very start. To do this, you need your email list verified without sending emails and the verification should be quick and easy to let you focus on things that matter - conversations with your clients.

Here is the right tool for you - Clearout For Google Sheets (COFS). A G Suite editor add-on for Google Sheets that lets you verify email addresses directly on Google sheets. Use this add-on and take rest from uploading, downloading, and running between your lists and complicated integrations.

FEATURES

The add-on helps clean the email list and speed-up business through:

1. Providing a real-time lookup directly in Google Sheets to check up to million records.
2. Highlighting status - valid, invalid, catch-all, unknown, disposable, role-account, free-account together with a deliverability score.
A new user gets 100 credits for free after which different plans are available.

Designing

6. Ultradox: to design your emails: Wish your data is automatically synced while designing the email template?

With Ultradox you can build amazing automation and apps by combining the power of several cloud services like Gmail, Forms, Docs, Sheets, and Cloud Print.

From simple mail merge to complex reports, invoices, email templates, signed contracts or newsletter campaigns, it can be used for all.

7. Table styles:To design & customise the table: This add on lets you quickly apply a professional and uniform look to your tables in Google Sheets. Wondering how will it help in email marketing? Maintaining data in a customised manner in the google sheets can be helpful for better tracking.

Schedule

8. Gmail Scheduler: Email Scheduler for Gmail lets you schedule email messages inside Gmail with the help of a Google Spreadsheet. You can write your messages now and Gmail will send them later at your specified date and time. The scheduler can also send recurring emails that go out automatically on a daily, weekly, monthly, or yearly repetitive schedule.

You can use the Email Scheduler for Gmail to schedule birthday and anniversary greetings in advance, create recurring reminders (for events, employee appraisals, appointments), and more. You can write your emails in Gmail now, let the emails stay in the draft folder of Gmail, and delay the delivery. Gmail will automatically deliver your emails at the preferred date and time.

Personalise, Send and Track Emails

9. Yet Another Mailmerge: The best and easiest mail merge tool for Gmail. Once the email addresses are verified, send mass emails with high deliverability directly from Google Sheets and Gmail.

This tool lets you automate email campaigns, track the deliverability status of the emails, and lets you personalize emails for specific contact groups. You simply have to import your contacts into a spreadsheet and choose a Google email template. You can send one generic email to all your contacts, or customize emails for different contact segments.

10. Mailmeteor

Mailmeteor lets you send mail merge campaigns so that each of your recipients get a personalized email. #1 Best rated app on the Google Suite Marketplace. Send 100 emails per day for FREE. Get more emails and unlock advanced features with Mailmeteor Premium, from $7.99 per month. Enterprise plans are available.

FEATURES

Email a lot of people quickly

Track your emails sent in real-time

Increase your answer rate dramatically

11. MailMerge: Mail Merge G-suite add on allows you to create email campaigns with Gmail and Google Sheets. You can even personalize and track each email sent. Once you have a list of emails on your sheet, this add-on will help you.

This add on will provide you with different attachments for each recipient, add emojis or animated GIFs, and even schedule your messages.

Pricing: It has a free version that will let you send 50 emails per day and the quota for premium plan (that starts from $29/yearly) ranges from 300 – 1500 emails.

Reminders

12. Add Reminders: Receive email reminders before dates in a specific column of your Sheet are reached.

Google Sheets is very useful when it comes to listing tasks in a collaborative effort: personal to-do lists with friends and family or task lists as a project management interface requiring team-wide coordination.
Add Reminders will help you save time by automating a time-consuming process: sending reminders to your contacts and to yourself.

With this add on you can schedule reminders to be sent to your subscribers, for example, any coupon code about to expire.

Report and Analysis

13. Ad Stage: If you have been juggling between ad networks, optimizing and running data-heavy email campaigns, you would know a successful campaign needs constant performance analysis like open rate, click rate, deliverability, etc to judge the success. Manually exporting data from different sources to bring it in one place is a time-consuming task.

With Ad-stage you can pull the data from multiple platforms and bring them in one place, plan the future task accordingly and simplify the workflow.

14. Supermetrics

Supermetrics is the easiest way to move your marketing data into Google Sheets. It syncs marketing metrics from over 50+ data sources. Over half a million marketers and data analysts use it already.

It can sync with various Email service providers and merge the analysis and reporting data. Just

Connect to your favorite email marketing platforms like Mailchimp

Work with clean and unsampled data that's ready for analysis and reporting

Build custom reports and dashboards and get them delivered directly to your inbox

Set monthly, weekly, daily, or hourly refreshes and automate your marketing reporting

Access 30+ free Google Sheets reports from our template gallery

Escape copy/paste hell, kiss goodbye to CSVs, and spend your valuable time on analyzing data rather than collecting it

Additional Tool

15. Power Tools: Not just for the marketers but a must-have tool for every Google Sheets user. It is a set of 30+ solutions for daily tasks in Google sheets.

Among its add-ons you'll find those that remove duplicates, compare and lookup sheets, import ranges from multiple sheets, merge cells, find and replace data, sum, and count colored cells, generate numbers, and other records. Text toolkit utilities are also included and let you change case, add and remove strings and characters, trim whitespaces, and split text to columns.

It removes all the mundane tasks to let you focus on what’s more important.

These are the best and most used tools specifically in email marketing. Start using these add-ons right away to improve your productivity.

Any suggestions are most welcome 🙂

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