12 WordPress Plugins to Upgrade Email Marketing

Whether you’re running a small local business, or you’re the CEO of an international company- email marketing needs to be one of your business tools of choice. Email marketing is among the oldest, yet most powerful marketing techniques you can use. You can use it to achieve different kinds of goals, from establishing a relationship with your audience to increasing your sales. All you need to know is how to perfect your email marketing strategy.

One of the ways to do it is to arm yourself with additional email marketing tools. Make sure you know what the best WordPress email marketing tool means for you, and then there are additional WordPress plugins that can skyrocket your email marketing and help you win more battles. If you’re not sure what they are or how they work, just keep reading. We’ve put together a list of 12 WordPress plugins for email marketing that will help you upgrade.

Let’s break it down one by one.

If you’re looking for a lead generation software to integrate with your website, OptinMonster might just be the best choice for you.
Their primary goal is to help you grow your email list. Using their pop-up and static forms, you’ll be able to get more subscribers and improve your email marketing strategy.
The key features that you’ll be able to use are:

• custom made pop-up forms, email subscription forms, sticky announcement bars, etc.


• pre-made templates


• drag and drop builder


• advanced targeting

Using their targeting options, you can improve your pop-up strategy and create ones based on user behavior.
The plugin is free, but you do have to be using one of their plans, starting from the free one to the more advanced ones that go up to $49 a month.

The second on our list of super-useful WordPress plugins is the MailChimp for WordPress plugin. It enables you to connect your site to MailChimp- one of the leading email marketing services available.
That means you'd have to be using their services in order to connect them to WordPress.
The most important and most valuable features that you’ll get include:

• custom sign-up forms for building your newsletter


• integration with other plugins


• mobile optimization

If you’re not already a MailChimp user, you can start off for free and try out their Free Version. If you want additional features, you can move on to the $10 a month Essentials version, that will offer A/B testing, custom branding, and more.
Many businesses use Mailchimp as a WordPress plugin, but there are many Mailchimp alternatives available that can be integrated with WordPress. MailChimp can help you create a better email marketing strategy and grow your newsletter list faster. It will also create a better user experience for your target audience.

Another popular WordPress plugin in this list to ensure you have a solid email list. The plugin verifies a user email address in real-time, blocks fake and disposable emails, and even notifies typos in one’s email.
Here’s what it can do:

• Listen to email address capture flow


• Hook into is_email() function on WordPress


• Match the email with the allowed settings


• Be customized

It seamlessly integrates into most forms and makes regular email database scrubbing unnecessary.

Another powerful and efficient email marketing plugin you need to consider is the SendinBlue plugin. SendinBlue is a powerful cloud-based digital marketing platform, and they’re sharing the power of their platform through WordPress.
Their plugin is designed to help you:

• manage subscribers lists


• create forms


• create and manage email campaigns


• track data & get statistics


• use marketing automation

The plugin makes it easy for you to integrate your SendinBlue account with your WordPress website and manage your email marketing strategy easily.
Use it to:

• build custom subscription forms


• use a drag-and-drop editor


• create an email from scratch or use a template


• automate your emails

You can use it for everything, from blogs to e-commerce email marketing. While the plugin is free, the SendinBlue subscription ranges from $0 to $66 a month, based on your business and your needs.

Another great marketing solution you can find in the form of a WordPress plugin is the Newsletter plugin. It's easy to install and setup and provides all the essential features you need to get started with your email marketing.
The primary purpose of this plugin is to help you collect emails, build, and send out email forms.
The features that are available to you include:

• creating a customizable pop-up form, widget, or subscription form


• manage an unlimited number of subscribers


• create a newsletter with a drag-and-drop editor


• create and carry out targeted campaigns


• statistics & tracking

This email marketing system can help you boost your email marketing strategy and bring you’re a game to the table.

The HubSpot WordPress plugin is designed to help you grow your subscription list and provide the best possible experience to your target audience. Their main goal is to help you turn visitors into leads, and nurture them into customers.
Here’s how they help you achieve your goals:

• building forms and pop-ups using a simple drag-and-drop interface


• using pre-made templates


• fully integrated CRM


• sending automated emails


• embedded analytics

With this plugin, you'll be able to turn page visitors into loyal customers by using nothing but the tools they offer you.
You can start out for free and upgrade to paid versions as you grow your email subscribers list.

The MailPoet WordPress plugin offers a seamless email marketing experience that you can manage directly from your WordPress site.
It’s free to use for those up to 2.000 subscribers. Once you hit more than 2.000, you can easily switch to an advanced version.
Here’s what makes this plugin so god:

• drag-and-drop email editor for creating responsive emails


• email templates


• managing your subscribers and subscriber lists in WordPress


• sending automated welcome emails


• audience engagement statistics

It’s easy to use and integrates with your website easily.

Another great WordPress plugin that fits your needs and lets you shape your email marketing strategy is the Sumo WordPress plugin.
It's perfect for turning website visitors into leads and subscribers, and for building a strong email list.
The plugin has more than 100.000 active installations, which makes it a highly-popular and credible plugin. You can use to fit the needs of your business and combine some of its most remarkable features that include:

• timed pop-ups on your website


• Welcome emails


• automated drip campaigns


• pre-made templates


• mobile responsive

With this plugin, your only task is to write quality email content and focus on providing value. Check out the best sites for writing papers in case you need help with writing.
Sumo also allows social sharing and analytics tools. The basic version is free, and there are upgraded versions that you’ll need to pay for.

As the name suggests, this plugin is designed to help you build, improve, and use your email subscribers list and newsletters.
Whether you’re a blogger, a small business owner, or a pro marketer, this plugin can help you reach your goals easily and step up your email marketing game.
The plugin will help you improve user engagement, get more leads and conversions, and manage your subscribers list easily.
The key features that are at your disposal include:

• sending automated emails


• inserting subscription boxes on your website


• collecting leads


• getting notifications when new subscribers sign up


• sending welcome emails

You can use this plugin to notify your subscribers when you have a new blog post available. You can also share a custom newsletter to share your content.
The basic version is free, but you can also upgrade to the premium version starting at $9 per month. This version includes built-in spam filtering.

Another premium subscription plugin that understands how important an email list is for building a successful business is, is the WP subscribe plugin.
The plugin is built by MyThemeShop, which is a company that builds high-quality WordPress themes and plugins.
Here’s what the plugin offers:

• creating and adding subscription form on your site


• full responsiveness to different screen sizes


• compatible with Mailchimp, Aweber or FeedBurner

The plugin is free of charge, and you can start using it today. It’ll help you get better results from your email marketing strategy and reach the people you want to hear about your blog, company, webshop, or business.

This WordPress plugin is perfect for those of you who don’t consider themselves to be much of a tech person but want the best results from your email marketing campaign.
Ninja Forms is an extremely popular WordPress plugin with more than a million active installations.
Here are the key features you can use:

• drag and drop form builder


• fully customizable forms


• pre-built templates


• mobile-responsive

It’s easy to use and can work wonders for your email marketing campaign.

FluentCRM is a sleek and integrated WordPress plugin that helps you manage your leads from the very first touch-point to the most advanced stages of email campaigns, automation, track activity, and more.

Lead management includes lead capture, maintaining a good relationship and turning them into loyal customers.

The significant features that FluentCRM includes are:

• Marketing automation funnels


• Integrated forms, lead generation, and contact import


• Lists, tags, and dynamic segmentation


• Email sequencing


• 360° contact overview


• Granular reporting


• Wide range of integration with other WordPress plugins

FluentCRM specializes in improving your email marketing tactics and lets you compose, filter audiences, and send emails to thousands of subscribers.

If you haven’t used FluentCRM yet, you can give it a free try. If you want to go pro and try the advanced features, it’ll cost you $129/year that includes one-year support, all the features, and many more.

As you can see, there are numerous options you can choose from in order to upgrade and further develop your email marketing strategy. There are WordPress plugins designed to make your email marketing efforts easier but far more successful.
Use the list we’ve provided above to decide which WordPress plugin suits your needs best. Then, install the plugin and launch your new email marketing strategy. It’s that easy.

Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.