How to Find Emails of Authors or SEO Professionals for Backlink Outreach?

The backlink outreach method is a direct approach to getting your content out there and noticed by both Google and the audience.

You do not wait for your content to get noticed by the right audience. Instead, you get it to connect and try to collaborate with website owners, SEO professionals, bloggers, authors, or others who can help you gain a backlink.

But how do you find and reach out to the right person for the link-building and backlink exchange?

In our blog post, we will talk about the importance of link-building outreach and how you can easily find SEO professionals or authors of an article to reach out to and gain credible backlinks.

Google’s recent update added an extra E to its E-A-T (Expertise, Authoritativeness, Trustworthiness), which stands for Experience. The E-E-A-T algorithm thus uses these fundamental principles to rank pages and websites in each department based on their effectiveness. This impacts everything we do in terms of SEO.

A major part of SEO now hinges on content and backlinks. Backlinks are links from third-party websites that point to your website. These are known as inbound links or external links.

You may think that since backlinks play an important role in website ranking, every other website will have one. The stats may surprise you here. As per Ranktracker, 95% of pages have no backlinks, and only 2.2% of content on the internet has more than one backlink.

The reason for this is more than just a lack of quality content or SEO best practices. It is because many many websites never succeed at using backlink outreach to improve their credibility and reach.

Backlink outreach is reaching out to bloggers, authors, website owners, and other entities to help build backlinks. This could be a request to write a guest post for their blog in return for a backlink or letting them know about your resource that can enrich their reader’s insight.

This helps the website’s visibility and credibility in multiple ways:

In essence, backlink outreach is not just a strategy; it's a dynamic process that contributes significantly to the overall success of your SEO efforts.

Now that we understand the importance of backlink outreach, let's break down the process into actionable steps.

The first step is to find relevant websites or blogs that align with your content. While you will find many pages and websites similar to your niche or subject, the idea is to reach out only to those with a high domain authority (DA) score. This is because only backlinks from websites with high DA scores make a difference.

To check the DA score, you can use SEO tools like Moz's Free Domain Authority Checker. Make a list of websites using the following DA scale:

Anything below average, you may skip.

Once you've identified potential websites, drill down to find authors or SEO professionals associated with them. Check the 'About' page or author portals for relevant information.

Next, you need to know the best way to contact them. You can try to find them on social media or email them.

When you know who is the author of the blog, it might be easier to spot them on social platforms like LinkedIn as most author bios have links to their social platforms and sometimes their email too.

If you want to reach out to the content manager or the SEO manager to discuss the exchange, it is best to do so via email.

Once you have their email address, craft a message. This should include key pointers like:

For example, if you have an infographic about social media stats, you can share an email such as:

Craft an irresistible proposal for a backlink exchange. What can you offer in return? Make it valuable and personalized.

For example, media agencies are always looking for credible authors to contribute to their websites (remember, the extra e in E-E-A-T). If you have a solid background in a particular field, you can offer your services in exchange for a backlink.

Once you start having a solid list to reach out to, do not create content from scratch. Instead, you can create templates that focus on particular actions. However, make sure that you personalize the email before you send it out.

For example, you may use the general template for our emails but use subtle personalization to make it unique and directed for the reader. This includes:

Once you send the email, wait for the response. However, sending the email is not the end of this exercise.

Remember that most emails may land in spam or go unread due to the barrage of emails we receive daily. To make up for this, do not forget to follow up after a few days and keep at it till you get a response. Persistence can often pay off.

Sometimes you might have to work a bit to get your hands on the right person’s email address. Here are some of the ways to find their email address:

1. Google Searches: Use advanced search operators to narrow down results, including phrases like "email" or "contact" along with the author's name.
Example: "John Doe email" or "John Doe contact."

2. Twitter's Advanced Search: Twitter can be a goldmine for finding professionals. Utilize advanced search filters for targeted results.
Example: Search for the author's Twitter handle and find contact details in their bio or tweets.

3. Contact Us Page: Another option is to use the 'Contact Us' page to send your email to the author. Most companies will check out emails filled out via the form and will get back to you.
While the above manual methods are time-consuming and sometimes might not give you accurate results, using the email finder tools can be more effective and fast:

4. Clearout Email Finder: When you know the name of the person you want to reach out to along with their business or company domain name, Clearout’s Email Finder fetches the result in seconds.

You can perform a quick search or even create the list of professionals you want to reach out to and perform a bulk search to find all the emails in one go.

The best part is you get more than just an email address. Clearout provides more information on each email including the confidence score, account type, and more so that you can decide whether or not you should reach out to them.

If you have already found an email from any of the manual methods you can also run it through Clearout’s Email Verifier, and it will let you know:

This significantly improves accuracy and reduces the risk of bouncing emails.

5. Clearout LinkedIn Chrome Extension: Another method is to use Clearout’s LinkedIn Chrome Extension to help you find leads and their contact information directly from LinkedIn.

You can search for a specific person and extract details from their account, or you can build a list of authors, content managers, seo professionals, etc by specifying the search criteria and then extracting information in bulk from the search result pages.

Vh-info CEO Vishal Ambani talked about the effectiveness of link-building outreach and shared his unique approach. His post talks about how he makes it super easy to spot more backlinking opportunities through LinkedIn:

Backlinks will play an increasingly important role in the time to come as Google keeps improving its ranking factors to focus on the Expertise and Experience of the content.

Along with the strategies and ways to find authors & SEO professionals to reach out to, always remember to:

By combining strategic insights, practical methods, and advanced tools, you can position yourself for success in the competitive digital arena.