20 Best Sales Prospecting Tools in 2023
Good prospecting equals good business.
Prospecting is what draws potential clients' attention to you and keeps your sales pipeline packed, resulting in more business.
However, it is not as simple as randomly sending a message to people. In fact, most salespeople regard prospecting as the most difficult aspect of the sales process.
So, how do you perfect your sales prospecting process?
How do you know which prospects are worth approaching?
Where and how should you approach them?
How do you find them and convert them?
However, it is not as simple as randomly sending a message to people. In fact, most salespeople regard prospecting as the most difficult aspect of the sales process.
So, how do you perfect your sales prospecting process?
How do you know which prospects are worth approaching?
Where and how should you approach them?
How do you find them and convert them?
This is where sales prospecting tools come in to save the day for all sales representatives. Here we have brought together the best sales prospecting tools and how they can help you generate more revenue in 2023:
Let’s begin…
Table of Content:
Let’s begin…
Table of Content:
Top Sales Prospecting Tools for 2023
Here’s a list of easy-to-use sales prospecting tools that will make sales prospecting much easier and more efficient.
LeadFeeder is a sales prospecting tool that tracks website visitors and notifies you when anyone from your target company (market) visits your website, allowing you to follow up more effectively.
The application integrates with a number of CRMs, automatically adding new visitors to the sales pipeline and updating lead records to ensure that no leads are missed.
LeadFeeder, unlike other prospecting tools for sales, reveals the number of times a prospect visits your website over time. This information is useful in qualifying and engaging your leads.
Key Features:
The application integrates with a number of CRMs, automatically adding new visitors to the sales pipeline and updating lead records to ensure that no leads are missed.
LeadFeeder, unlike other prospecting tools for sales, reveals the number of times a prospect visits your website over time. This information is useful in qualifying and engaging your leads.
Key Features:
• B2B lead generation
• Channel attribution
• Customer segmentation
• Automatic lead scoring
• Dynamic engagement tracking
• Conversion tracking
• Email Alerts
• Channel attribution
• Customer segmentation
• Automatic lead scoring
• Dynamic engagement tracking
• Conversion tracking
• Email Alerts
Clearbit is a prospecting tool that helps you identify anonymous website visitors and tracks their activity, allowing you to see which aspects of your site are the most popular. Firmographic data enables you to personalize the experiences of your website visitors in real time and alerts your sales team when one of their accounts shows interest.
You receive visitor data in real-time, such as company size and location. You can use this information to generate highly targeted accounts and lead lists, as well as automatically verify contact information. This ensures that your lists contain the most up-to-date information.
You can also create your own preferred contact persona and search for new target accounts using your own criteria with the help of this sales prospecting tool.
Key Features:
You receive visitor data in real-time, such as company size and location. You can use this information to generate highly targeted accounts and lead lists, as well as automatically verify contact information. This ensures that your lists contain the most up-to-date information.
You can also create your own preferred contact persona and search for new target accounts using your own criteria with the help of this sales prospecting tool.
Key Features:
• Lead management
• Lead segmentation
• Opportunity management
• Dynamic tracking
• Performance metrics
• Data cleaning
• Lead segmentation
• Opportunity management
• Dynamic tracking
• Performance metrics
• Data cleaning
One of the best sales tools for prospecting, LeadIQ helps your sales team devote more time to higher-value activities, which improves sales and marketing efficiency such as identifying lead data and using it for better personalization.
Sales reps can save up to six hours per week on manual data entry just by using the tool. LeadIQ assists your sales team in connecting with the appropriate prospects at the appropriate companies.
With this sales prospecting tool, you can also capture leads directly from LinkedIn or any website with a single click and add them to your favorite sales tools.
Key Features:
Sales reps can save up to six hours per week on manual data entry just by using the tool. LeadIQ assists your sales team in connecting with the appropriate prospects at the appropriate companies.
With this sales prospecting tool, you can also capture leads directly from LinkedIn or any website with a single click and add them to your favorite sales tools.
Key Features:
• Campaign builder
• Lead Capture
• Lead Segmentation
• Campaign Management
• Lead Distribution
• Lead Nurturing
• Lead Capture
• Lead Segmentation
• Campaign Management
• Lead Distribution
• Lead Nurturing
BuiltWith is a sales prospecting tool that determines which technologies a business is currently using. You can refine your searches by location, traffic, and vertical, and then download comprehensive lists of businesses that use a specific platform.
This sales tool for prospecting is useful when targeting your prospects. You can see who uses shopping carts, hosting, advertising, CMS, and analytics by searching a database of over 53,000 web technologies and 673 million websites.
You can then use the tool’s sales intelligence feature to learn more about your prospect's platform before initiating a conversation with them. Furthermore, you can get a complete picture of your target market and competitors with global data coverage spanning over 270 countries.
Key Features:
This sales tool for prospecting is useful when targeting your prospects. You can see who uses shopping carts, hosting, advertising, CMS, and analytics by searching a database of over 53,000 web technologies and 673 million websites.
You can then use the tool’s sales intelligence feature to learn more about your prospect's platform before initiating a conversation with them. Furthermore, you can get a complete picture of your target market and competitors with global data coverage spanning over 270 countries.
Key Features:
• Lead qualification
• Lead capture & segmentation
• Report filtering
• Cyber risk auditing
• API access
• CRM integrations
• Lead capture & segmentation
• Report filtering
• Cyber risk auditing
• API access
• CRM integrations
After locating your ideal prospects, the most important thing is to validate them and reach out to them, this is where Clearout.io comes handy. Clearout is one of the best sales prospecting tools to have in today’s date. It helps you find your prospects’ valid email addresses ensuring you are reaching out to the right prospects.
Since, all the email addresses are pre-verified and backed up with AI-powered confidence scoring, you get good email deliverability and engagement on your outreach campaigns.
The prospecting tool offers both quick and bulk email finder options, making the process faster and easier. Clearout.io also integrates seamlessly with Google Sheets, CRMs, Sales & Marketing tools, so that your sales teams don’t have a hard time switching between tools and transferring data.
Key Features:
Since, all the email addresses are pre-verified and backed up with AI-powered confidence scoring, you get good email deliverability and engagement on your outreach campaigns.
The prospecting tool offers both quick and bulk email finder options, making the process faster and easier. Clearout.io also integrates seamlessly with Google Sheets, CRMs, Sales & Marketing tools, so that your sales teams don’t have a hard time switching between tools and transferring data.
Key Features:
• 98%+ Accuracy: Results are produced in real-time and with 98%+ accuracy.
• Intuitive Interface: Simple navigation & easy-to-use features make generating leads a breeze.
• Instant & Bulk Email Finder: For finding email addresses individually as well as in bulk with detailed reports.
• Confidence Scoring: AI-powered scoring with each lead for strengthening your cold marketing strategies
• Pre-Verified Email Addresses: Well-established, inbuilt email verifier that ensures all generated leads are valid, leading to better outreach
• Role-Based Account Filter: Avoid generic accounts such as support, help, etc. with the filter on.
• Fastest Turnaround Time: One of the best in the market for producing quick and accurate results.
• Seamless API Integration: Integrates with all your websites, applications, etc.
• Integration with CRMs & ESPs: Works seamlessly with most CRMs, ESPs, and sales and marketing tools.
• Intuitive Interface: Simple navigation & easy-to-use features make generating leads a breeze.
• Instant & Bulk Email Finder: For finding email addresses individually as well as in bulk with detailed reports.
• Confidence Scoring: AI-powered scoring with each lead for strengthening your cold marketing strategies
• Pre-Verified Email Addresses: Well-established, inbuilt email verifier that ensures all generated leads are valid, leading to better outreach
• Role-Based Account Filter: Avoid generic accounts such as support, help, etc. with the filter on.
• Fastest Turnaround Time: One of the best in the market for producing quick and accurate results.
• Seamless API Integration: Integrates with all your websites, applications, etc.
• Integration with CRMs & ESPs: Works seamlessly with most CRMs, ESPs, and sales and marketing tools.
Finding leads isn't always the problem; knowing how to approach them is. This is where sales prospecting tools like Hunter come in handy.
Hunter as a prospecting tool enables sales professionals to connect with the right prospects in the best way possible by delivering relevant email addresses in real-time. You can search for a single prospect's email address or use bulk email searches to expand your database.
Hunter can also be used as a Google Sheets extension or in conjunction with your favorite sales and marketing tools.
Key Features:
Hunter as a prospecting tool enables sales professionals to connect with the right prospects in the best way possible by delivering relevant email addresses in real-time. You can search for a single prospect's email address or use bulk email searches to expand your database.
Hunter can also be used as a Google Sheets extension or in conjunction with your favorite sales and marketing tools.
Key Features:
• Email finder
• Email verifier
• Domain Search
• Confidence score
• List management
• CRM Integration
• Email verifier
• Domain Search
• Confidence score
• List management
• CRM Integration
Skrapp.io is a B2B sales prospecting tool that uses email lookup and data enrichment. Skrapp is one of the few prospecting tools that allows you to search for email addresses associated with a LinkedIn account, unlike other email lookup tools.
You can go to someone's LinkedIn profile and find the email address they used to sign up using their Google Chrome extension.
Another time-saving feature that this prospecting tool offer is the ability to save leads directly into your contact lists.
Key Features:
You can go to someone's LinkedIn profile and find the email address they used to sign up using their Google Chrome extension.
Another time-saving feature that this prospecting tool offer is the ability to save leads directly into your contact lists.
Key Features:
• Email finder
• Cold emailing
• Prospecting
• Database enrichment
• Email verification
• Catch-all server detection
• Cold emailing
• Prospecting
• Database enrichment
• Email verification
• Catch-all server detection
Overloop is another sales tool for prospecting that allows you to connect with prospects by providing their email addresses and phone numbers.
All you have to do is provide the domain for which you want details, and Overloop will pull the data for you. It also crawls and drives spreadsheet, PDF, and other document results hosted on the target domain.
However, because this prospecting tool can only crawl up to 50 pages per domain, it is best suited for SMBs.
Key Features:
All you have to do is provide the domain for which you want details, and Overloop will pull the data for you. It also crawls and drives spreadsheet, PDF, and other document results hosted on the target domain.
However, because this prospecting tool can only crawl up to 50 pages per domain, it is best suited for SMBs.
Key Features:
• Contact management
• Email finder
• Phone number finder
• Proposal management
• Contact management
• Performance metrics
• LinkedIn automation & import
• Email finder
• Phone number finder
• Proposal management
• Contact management
• Performance metrics
• LinkedIn automation & import
The next sales prospecting tool on our list is Voila Norbert, a powerful search engine that allows you to enter a person's name and company to find the email address of that person.
Voila Norbert's eight-step email verification process ensures that you are sending emails to legitimate recipients. Norbert's Gmail plugin allows you to schedule sends, follow-ups, and reminders.
The prospecting tool also provides enrichment data and insights, such as job titles, companies, locations, and social profiles, to help you segment your prospects and personalize your conversation.
Key Features:
Voila Norbert's eight-step email verification process ensures that you are sending emails to legitimate recipients. Norbert's Gmail plugin allows you to schedule sends, follow-ups, and reminders.
The prospecting tool also provides enrichment data and insights, such as job titles, companies, locations, and social profiles, to help you segment your prospects and personalize your conversation.
Key Features:
• Single & bulk email finder
• Email verifier
• Gmail plugin
• Chrome extension
• Marketing tool integrations
• Email verifier
• Gmail plugin
• Chrome extension
• Marketing tool integrations
Datanyze is a prospecting tool for sales teams to help them obtain highly accurate information about their prospects in a timely manner. They take data privacy seriously and go above and beyond all legal requirements for gathering information about people online.
They also have "icebreakers," which are related to the prospect's geographic location and social media activity. So not only will you be able to contact the appropriate people, but you'll also have something to say when you do!
Moreover, this sales prospecting tool has a Chrome extension-as-default interface, which makes looking for prospects a piece of cake.
Key Features:
They also have "icebreakers," which are related to the prospect's geographic location and social media activity. So not only will you be able to contact the appropriate people, but you'll also have something to say when you do!
Moreover, this sales prospecting tool has a Chrome extension-as-default interface, which makes looking for prospects a piece of cake.
Key Features:
• Chrome extension
• Account-based marketing
• LinkedIn prospecting
• Customized conversion
• Contract renewals
• Lead scoring predictive model
• Email marketing
• Analytics
• Integrations
• Account-based marketing
• LinkedIn prospecting
• Customized conversion
• Contract renewals
• Lead scoring predictive model
• Email marketing
• Analytics
• Integrations
Among the best sales prospecting tools, next comes Vainu– a sales intelligence platform that helps businesses provide the personalized sales experience that their customers expect. To find the best-fit prospects, you get 100+ search filters from Vainu's real-time database.
The prospecting tool is loaded with useful features, such as the ability to track prospect lists and respond immediately when a new company meets your criteria or a prospect appears to be interested in you.
In addition, the platform integrates with a number of marketing automation platforms in order to prioritize inbound leads and personalize campaigns.
Key Features:
The prospecting tool is loaded with useful features, such as the ability to track prospect lists and respond immediately when a new company meets your criteria or a prospect appears to be interested in you.
In addition, the platform integrates with a number of marketing automation platforms in order to prioritize inbound leads and personalize campaigns.
Key Features:
• Target accounts
• Data enrichment
• Data customization
• Workflow triggers
• Automation
• Data enrichment
• Data customization
• Workflow triggers
• Automation
ZoomInfo is a massive database full of information that can be used to identify and qualify leads.
The sales prospecting tool digs into your leads' contact information, recommends similar contacts to contact using AI, and identifies intent signals such as projects that organizations are working on or launching. Such data assist you in qualifying prospects, improving communication, and increasing your ROI by providing a relevant solution.
Your CRM can also be automatically enriched with lead profiles using the ZoomInfo prospecting tool, which integrates natively with several popular sales software platforms.
Key Features:
The sales prospecting tool digs into your leads' contact information, recommends similar contacts to contact using AI, and identifies intent signals such as projects that organizations are working on or launching. Such data assist you in qualifying prospects, improving communication, and increasing your ROI by providing a relevant solution.
Your CRM can also be automatically enriched with lead profiles using the ZoomInfo prospecting tool, which integrates natively with several popular sales software platforms.
Key Features:
• Website visitor tracking
• Lead enrichment
• Account targeting
• Artificial intelligence outreach
• Activity and pipeline management
• Campaign optimization
• Lead enrichment
• Account targeting
• Artificial intelligence outreach
• Activity and pipeline management
• Campaign optimization
CrystalKnows is a prospecting tool that uses an algorithm to detail a person's DISC personality profile based on public data.
You can, for example, observe how a prospect communicates and makes decisions in order to adjust your pitch and communication style. As a result, you will be able to better communicate with and engage your prospects, guiding them toward the conversion stage.
You can also install the Gmail plugin, which provides instant recommendations based on the recipient's personality and communication style in Gmail.
Key Features:
You can, for example, observe how a prospect communicates and makes decisions in order to adjust your pitch and communication style. As a result, you will be able to better communicate with and engage your prospects, guiding them toward the conversion stage.
You can also install the Gmail plugin, which provides instant recommendations based on the recipient's personality and communication style in Gmail.
Key Features:
• Prospecting
• Prospect personality profile
• Contact management
• Pitch tailoring
• Customer engagement
• Prospect personality profile
• Contact management
• Pitch tailoring
• Customer engagement
Outreach.io is an email outreach and prospecting tool for sales engagement that aims to increase your sales team's productivity by allowing them to manage their prospects more efficiently.
The sales prospecting tool facilitates email communication with outbound sales prospects, as well as cold emailing, tracking, and other sales automation features.
You can also integrate the platform with your email client to eliminate unnecessary clutter and provide a consolidated report of everything to help you make better decisions.
Key Features:
The sales prospecting tool facilitates email communication with outbound sales prospects, as well as cold emailing, tracking, and other sales automation features.
You can also integrate the platform with your email client to eliminate unnecessary clutter and provide a consolidated report of everything to help you make better decisions.
Key Features:
• Sales intelligence
• Tone analysis
• Playbooks
• Collaboration
• Flagging
• Sales report
• Priority systemization
• Tone analysis
• Playbooks
• Collaboration
• Flagging
• Sales report
• Priority systemization
Close is customer relationship management (CRM) software that can help your sales team make more calls, close more deals, and meet or exceed targets on or before deadlines, which makes it one of the best sales prospecting tools.
Close was designed to allow users to spend more time communicating with existing and prospective customers and less time entering data.
The platform is essentially a combination of customer management tools and communication capabilities such as VoIP calling and two-way email. Close allows users to make and receive phone calls as well as take business notes without ever picking up a phone or leaving the app.
Close was designed to allow users to spend more time communicating with existing and prospective customers and less time entering data.
The platform is essentially a combination of customer management tools and communication capabilities such as VoIP calling and two-way email. Close allows users to make and receive phone calls as well as take business notes without ever picking up a phone or leaving the app.
• Contact management
• Workflow management
• Power dialer
• Interaction tracking
• CRM reporting & analytics
• Integration with email clients
• Workflow management
• Power dialer
• Interaction tracking
• CRM reporting & analytics
• Integration with email clients
Boomerang is a powerful extension that acts as a mini-AI assistant in your inbox and works with Google, Outlook, and other email clients.
Boomerang has a plethora of features that will help you stay organized and manage things better. It allows you to schedule an outreach email and reach out to a prospect at their most convenient time.
You can also configure this sales prospecting tool to automatically send an email if you don't receive a response or to send reminders if you don't respond to an email after a certain number of days.
Key Features:
Boomerang has a plethora of features that will help you stay organized and manage things better. It allows you to schedule an outreach email and reach out to a prospect at their most convenient time.
You can also configure this sales prospecting tool to automatically send an email if you don't receive a response or to send reminders if you don't respond to an email after a certain number of days.
Key Features:
• Email scheduling
• Meeting scheduling
• Magic live calendar
• Follow-up reminders
• Tracking email engagement
• Meeting scheduling
• Magic live calendar
• Follow-up reminders
• Tracking email engagement
SalesLoft is a sales engagement and prospecting tool that helps you manage your tasks more effectively. The tool allows you to send personalized emails while also tracking opens and follow-ups.
When a buyer replies to an email, the automation rules kick in and direct them to the most relevant workflow with hyper-relevant messages. It also includes a strong caller to contact your prospects.
You can also integrate this sales prospecting tool with your CRMs, making it easier to manage your database.
Key Features:
When a buyer replies to an email, the automation rules kick in and direct them to the most relevant workflow with hyper-relevant messages. It also includes a strong caller to contact your prospects.
You can also integrate this sales prospecting tool with your CRMs, making it easier to manage your database.
Key Features:
• Lead management
• Sales automation
• Cold email
• Sales pipeline
• Performance dashboard
• Call recording
• Sales automation
• Cold email
• Sales pipeline
• Performance dashboard
• Call recording
Yesware is another sales prospecting tool for Google and Outlook that allows you to contact prospects, schedule meetings, and follow up with leads directly from your inbox.
You can see what's working and where you need to improve with the daily activity tracking features. Notifications are also sent to you when leads open your emails, view attachments, or click on links.
Yesware's multi-channel campaign features let you easily schedule automated responses- emails and calls, helping you create meaningful follow-ups while saving time. You can also create and share a library of your most effective email templates with the rest of your team.
Key Features:
You can see what's working and where you need to improve with the daily activity tracking features. Notifications are also sent to you when leads open your emails, view attachments, or click on links.
Yesware's multi-channel campaign features let you easily schedule automated responses- emails and calls, helping you create meaningful follow-ups while saving time. You can also create and share a library of your most effective email templates with the rest of your team.
Key Features:
• Email management
• Meeting scheduler
• Multi-channel campaigns
• Activity tracker
• Reporting & analytics
• Email templates
• Integrations
• Meeting scheduler
• Multi-channel campaigns
• Activity tracker
• Reporting & analytics
• Email templates
• Integrations
LinkedIn Sales Navigator is one of several sales prospecting tool add-ons designed specifically for lead generation.
With just a few clicks, Sales Navigator enables sales professionals that match your ICP to quickly find quality leads on LinkedIn who are likely to convert.
This prospecting tool for sales allows users to see more leads than a standard search would, as well as expand their network by allowing them to message leads who aren't yet connected. It also lets you connect with LinkedIn users that you are not connected to.
Key Features:
With just a few clicks, Sales Navigator enables sales professionals that match your ICP to quickly find quality leads on LinkedIn who are likely to convert.
This prospecting tool for sales allows users to see more leads than a standard search would, as well as expand their network by allowing them to message leads who aren't yet connected. It also lets you connect with LinkedIn users that you are not connected to.
Key Features:
• Advanced search
• Saving searches & leads
• Customized newsfeed
• InMail
• Automated lead recommendations
• CRM integration
• Saving searches & leads
• Customized newsfeed
• InMail
• Automated lead recommendations
• CRM integration
If you're tired of manually moving data between LinkedIn and your CRM, then Surfe is a great tool to use. It is a prospecting tool for sales that integrates with your CRM and LinkedIn, allowing you to view your CRM data directly on LinkedIn and boosting productivity.
Messages, contacts, and other data are synchronized between the two platforms, eventually eliminating the need for manual data entry and input errors. Surfe also helps you personalize your LinkedIn outreach by improving contacts and creating personalized message templates.
This sales tool for prospecting also integrates with a variety of systems, including Hubspot, Salesforce, Salesloft, Pipedrive, Copper, and Sales Navigator. The tool basically makes the prospecting process on LinkedIn faster and easier.
Key Features:
Messages, contacts, and other data are synchronized between the two platforms, eventually eliminating the need for manual data entry and input errors. Surfe also helps you personalize your LinkedIn outreach by improving contacts and creating personalized message templates.
This sales tool for prospecting also integrates with a variety of systems, including Hubspot, Salesforce, Salesloft, Pipedrive, Copper, and Sales Navigator. The tool basically makes the prospecting process on LinkedIn faster and easier.
Key Features:
• On-Profile lead information
• Lead verification
• Automated data entry
• CRM data enrichment
• Lead verification
• Automated data entry
• CRM data enrichment
Prospect like a pro!
Prospecting is one of the most time-consuming and frustrating stages of the sales cycle.
While a personalized, human approach to sales is the most effective way to build a strong sales pipeline and close more deals, automating your sales workflow with the right sales prospecting tools can assist your team in scaling your efforts.
So, take your time, find the right solution that fits your requirements perfectly, and manage your sales prospecting process effectively!
While a personalized, human approach to sales is the most effective way to build a strong sales pipeline and close more deals, automating your sales workflow with the right sales prospecting tools can assist your team in scaling your efforts.
So, take your time, find the right solution that fits your requirements perfectly, and manage your sales prospecting process effectively!