19 Best Sales Tools to Boost Your B2B Sales (Updated 2024)

Selling in the present era involves more than just being a slick talker. It requires skills, resources, the right team, and practical strategies.

However, for an entrepreneur, startups and other small business resources might be limited. The team might be small, which means a single person might have to handle many tasks at once, which can be hectic and result in unprofessionalism. But with all the limitations, you can still look professional and manage your business efficiently using different B2B sales tools.

B2B sales tools allow you to shorten the sales cycle while remaining competitive. Businesses with shorter sales cycles beat their competitors and obtain higher conversion rates. If you spend more than half of your days doing manual labor, it's time to address the problem.

Sales tools will help you automate tasks like prospecting, booking meetings, sending emails, keeping records, analyzing data, etc. Sales tools can help you bring more prospects, convert them into customers, manage them, and maintain a good relationship with them.

Here are 19 essential B2B sales tools to benefit from in 2024:

1. LinkedIn Sales Navigator
2. Outreach
3. Clearout Email Finder
4. Woorise
5. Proposify
6. Attach
7. HubSpot
8. Clearout Email Verifier
9. ClearoutPhone
10. Snov CRM
11. Fireflies AI Notetaker
12. Canva
13. Renderforest
14. Venngage
15. Zoom
16. Gong
17. Google Analytics
18. Calendly
19. Zonka Feedback

More than 450 LinkedIn users, and yet not everybody utilizes this fantastic feature provided by LinkedIn. LinkedIn Sales Navigator is a great lead generation tool to benefit from.

It helps you find quality prospects and allows you to develop relationships with them, nurturing leads until they're ready to buy. You may use Sales Navigator to set criteria and contact your target prospects and receive referrals so that you can sell with confidence.


Key benefits of using the LinkedIn Sales Navigator:

There are different plans to choose from as per your requirement. You also get a one-month free trial.

Let's admit that we all have lost sales opportunities just because we failed to follow up with our lead due to reasons like not knowing what the next step should be or when to follow up or because we become swamped with other essential tasks.

Outreach is a sales automation tool that comes to sales representatives' rescue in such situations. Along with the sales, a sales representative also has to research prospects, administrative tasks, etc. Outreach can help them by automating some of their crucial sales tasks and basic administrative tasks. This saves time, effort and also allows the representatives to be more productive by enabling them to focus on more critical tasks and make sales.

Key benefits of using Outreach:

Another major cause to miss out on sales is not having a proper way to reach out to your lead. If you are struggling to find your prospect's email addresses, the best and easiest way is to use an Email Finder.

Clearout Email Finder allows you to find the correct email addresses of your prospects in minutes with the help of basic details like your prospect's name and their company, website, etc.


Key benefits of using Clearout Email Finder:

The tool is easy to use and is very affordable. This is one of those tools which every entrepreneur or marketer should use to ease their lead generation process. Try now

Woorise is an all-in-one lead generation platform that allows you to create a wide range of interactive campaigns such as viral giveaways & contests, landing pages, forms, surveys, quizzes, and more to collect leads and engage your audience.

Woorise makes it easy to create powerful campaigns for your business, including lead magnet campaigns, NPS campaigns, advanced marketing and feedback surveys, event registration and signup forms, accept payments and subscriptions, and much more.

Woorise also integrates with popular marketing platforms such as MailChimp, HubSpot, ActiveCampaign, AWeber, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more to send your new product’s leads to the tools you already use.


Key benefits of using Woorise:

If you are still creating your sales proposals on Microsoft Word, it's time to switch to Proposify. Proposify redefines the proposal process from creation to close, making it one of the most important B2B sales tools today. It helps you build a predictable, scalable closing process that keeps your brand, content, and deals safe from any mess. It also provides you insights into how prospects interact with your proposals and find out what could be costing you a quicker close. Proposify even provides important parameters like how many proposals are in the pipeline and how many have closed.


Key benefits of using Proposify:

Proposify provides a free trial to its users, however, it has three plans: Solo (free), Team (paid), Business (paid).

Proposals are important. It can make or break a deal. Putting your best in designing a suggestion but not knowing whether the client has opened it or not or how interested they are in the proposal can be tricky. Attach is a sales enablement platform that helps sell smarter by analyzing how your customers interact with your sales proposal.

Attach is a real-time analyzing tool that helps you know what happens to your proposal after sending it. It will let you know whether the bid has been opened, which page is your client on, how long they are spending their time reading your proposal, etc.

Key benefits of using Attach:

A smooth CRM has become essential for every business, whether small or big. HubSpot is a robust CRM tool that helps automate your necessary tasks and enhance your business growth. You also get access to many tools that will help you nurture your leads and maintain good customer relationships. You'll be able to keep precise track of prospect information, record calls, log emails, and manage your data with HubSpot's CRM, which is intuitive and easy to use.

All of these HubSpot features are available for free and are perfect for small businesses and startups. HubSpot also offers paid plans suitable for growing businesses and more prominent companies. The paid features have extended limits to the free parts and also some additional features. There are three paid plans: Starter, Professional, and Enterprise.

HubSpot features include:

Remember to set up your CRM adequately based on your preferences and get the best out of the tool.

Verifying and validating your email list database is very important to reach out to the right audience. Clearout is an email validation and verification application that helps you target the right prospects while also safeguarding your sender's reputation. It provides:

This will allow you to maintain good relations with your customers.

Clearout provides different validation methods and seamless integration with ESPs, CRMs, to make your job easier. The tool is easy to use and affordable.


Key benefits of using Clearout Email Verifier:

Phone marketing is one of the best channels for marketing. It takes effort and time, but imagine yourself investing your resources to reach out to the wrong people or in the wrong way. Hence, it is essential to validate your phone numbers before using them for SMS marketing, telemarketing, etc. ClearoutPhone is a tool that helps you validate the phone numbers of your leads. It also enriches you with the details like geolocation, timezone, network carrier, line type, etc. With such information, you will be able to make the best decisions and reach your goals faster.

ClearoutPhone is easy to use, can easily be integrated with your websites, forms, sales tools, etc. It has a high accuracy rate to help you be confident with your decisions, is GDPR compliant, and is affordable.


Key benefits of using ClearoutPhone:

Developers offer software with a wide range of modules, but the main functions of CRM systems remain the same - the collection, storage, and use of information about customers (customers, suppliers, partners). But Snov can do a lot more than any regular CRM. It lets you find, verify, manage, reach out and convert leads within one platform. And best of all, you can access the CRM functionality absolutely free by simply registering for any of the Snov plans!

Snov knows what you want from the organization of the sales process - simplicity, versatility, and results.

Key benefits of using Snov CRM:

Have you ever had to take meeting notes for hours on end, only to find out later that you missed some important details? Well, Fireflies AI notetaker takes the hassle out of note-taking for you.

Fireflies records, transcribes and analyzes your meetings on video-conferencing apps in minutes. After the meeting, you can easily filter and listen to key topics discussed and review a 1-hour meeting in just 5 minutes!

With its conversation analytics, you can track speaker talk time, identify objections, and measure performance to improve your sales, recruiting, and other internal processes. You can easily integrate it with dialers and business apps like Slack, Notion, Asana, and more.

Creating exciting and attractive visuals is very important to grab the audience's attention and engage with them. Editing and designing is not everyone's cup of tea, and hiring a graphic designer is not always an option for everyone.

Canva is the perfect tool that helps you quickly design images, videos, posts, presentations, etc. It has many free and paid templates, graphics, features that you can use to create your designs in a few minutes. You can also use the platform to build your plan from scratch. It has a user-friendly, simple, and manageable interface that makes you quickly play along with the application.

To capture your audience's attention and create a memorable brand identity, it's crucial to use video marketing in your sales strategy and include engaging introductions in your product demonstration or explanatory videos. However, not everyone has the knowledge or means to dig into complex video editing and animation. That's where the intro maker tool from Renderforest can greatly benefit B2B sales and businesses.

The Renderforest intro maker offers a user-friendly solution, making it accessible to all levels of video makers. This tool provides a wide range of customizable themes, visuals, and tools, both free and paid, allowing you to create impactful intros and branding mockups. With Renderforest, you can either personalize existing intros or craft entirely new ones within a straightforward and intuitive interface. This versatility and ease of use make the intro maker a valuable asset for B2B sales and businesses looking to enhance their video marketing efforts.

Key benefits of using Renderforest:

Visuals boost B2B sales by quickly communicating complex information and enhancing the aesthetic appeal of materials, leading to improved understanding and higher conversion rates.

Venngage empowers businesses to effortlessly create captivating brochures, posters, infographics, and reports. Its intuitive interface streamlines the design process, providing a quick and efficient solution for visually engaging sales materials. This versatile tool enables effective presentation of data and ideas, allowing businesses to stay agile in the dynamic B2B landscape.

With features tailored for various visual communication needs, Venngage provides a creative edge in marketing endeavors, allowing businesses to convey their value proposition with clarity and impact. Venngage offers free and paid plans starting at just $10 per month for individuals and $24 for businesses, providing advanced functionalities, premium templates, and team collaboration tools.


Key benefits of using Venngage:

With the pandemic, the whole world has shifted to the virtual platform. Meetings are no longer carried out the old way, it has also taken a virtual form and when it comes to business meetings we all need a fantastic video conferencing app.

Zoom is a tool that allows people to connect effectively, provides excellent quality and interface at the same time. WIth Zoom interacting with your clients and prospects from the comfort of your home is easier than ever.


Key benefits of using Zoom:

The tool is free to use; however, for a meeting with more than two people, it has a time limit of 40 mins. Zoom also offers paid subscription plans. There are other Zoom alternatives in the market which can also be explored as well.

Gong is another excellent addition to your sales team. It is a brilliant B2B sales tool that captures and transcribes all your sales interactions. It also uses artificial intelligence to analyze calls and messages and gives detailed insights to help you perform better.

Gong acts as your personal 24/7 sales coach and can work wonders for improving your sales conversion and ROI.


Key benefits of using Gong:

The platform offers a free trial period; though its subscription is a bit on the higher side, it adds a lot of value to your business.

Traffic drives the success of your website, and it is imperative to keep track of your website's performance. The best tool to do so is Google Analytics. Every business should use this tool to check their past performances so that they can improve their future performance.

Google Analytics helps locate your website's weak points, pinpoint your successful blogs, assess your CTAs and identify your website's best performing area. It's a complicated beast but plays a crucial role in steering your digital presence in the right direction.

Key benefits of using Google Analytics:

Managing sales isn't an easy task. A lot of time and effort is consumed in going back-and-forth emails to schedule a meeting with a prospect. Sometimes you might also end up even losing valuable leads as a result of this problem. To save yourself from this havoc, it is best to use an appointment scheduling tool.

Calendly is among the appointment scheduling software. It is a simple yet powerful application that helps you boost sales, enhance service quality, saves time, and manages your schedule. It allows you to arrange meetings, block off days, and set meeting reminders. It also allows your prospects to check your schedule and book a convenient program for both parties.

Calendly features include:

Calendly is a 100% free tool that is entirely suitable for individuals. It also has three paid plans to suit the needs of small businesses, larger businesses, and enterprises.

Start using the sales tools you've compiled to improve your sales process and provide a better customer experience.