High-Converting BFCM Email Templates & Examples | 2025

Let’s be real. Black Friday isn’t just another “discount weekend” anymore. It’s the Super Bowl of ecommerce, and every brand out there wants a touchdown. The difference? Some emails win the game. Others don’t even make it past the inbox.

What if thousands of brands are shouting “Biggest Sale Ever!” all at once. Your customers’ inboxes? A chaotic battlefield of subject lines, emojis, and fake urgency. Most of them will get ignored. Deleted. Forgotten.

So here’s the million-dollar question: how do your emails stand out in that mess?

That’s where things get interesting.

Some have figured out how to turn a basic “Sale starts now” message into a story people actually want to read. They use curiosity instead of pressure. Personality instead of clichés. Timing, design, and copy all work together to make people feel like they have to click.

So in this post, we’re going deep into real Black Friday email marketing campaigns that worked and the psychology behind what made them click-worthy.

Picture this: it’s November, inboxes are on fire, and people are refreshing their emails like it’s a sport. Now, here’s the part most marketers miss: Black Friday is an entire series of money-making moments waiting to be used the right way.

Let’s start with some jaw-dropping facts.

In 2024 alone, Black Friday spending hit a wild $10.8 billion. And guess what pushed a huge chunk of those sales? Email. Yep, the same email that people claim is “old-school.” Turns out, it’s still the silent sales engine running behind every big brand’s success story.

So, why does email marketing crush it during this season?

Let’s see it here:

One day you’re viral, next day you’re invisible. But your email list? That’s yours. No middleman, no sudden reach drops.

Here’s a number that might surprise a few people — for every $1 spent on email marketing, brands earn around $36 back.

That’s not hype, that’s data. And during Black Friday? That number goes off the charts. People are in shopping mode, actively scanning for deals, and your email might just be the one that makes them hit “Buy Now.”

Let’s be real, not all your subscribers are the same. So why send everyone the same offer?

To avoid this, don’t forget to check the cyber monday email examples we’ve listed in the next section.

Humans are wired to respond to time pressure. When an email says “Only 2 hours left ! ” or “Last few pieces in stock ! ”, it triggers instant FOMO. Suddenly, people don’t want to wait because they want in.

That’s why countdown timers, limited stock alerts, and flash sales crush it during Black Friday.

If your email sequence is set up, it runs on its own. Someone abandons their cart? They automatically get a reminder.

Someone makes a purchase? They instantly receive a thank-you note (maybe even a Cyber Monday teaser). You don’t have to babysit every email. It’s like having a little marketing team that never sleeps.

We have analyzed hundreds of Black Friday campaigns, and these 6 holiday email templates absolutely knocked it out.

We are going to show you what they did right and how you can apply these strategies to your own emails.

Walmart's email had the subject line:

"😍 Pre-Black Friday: score AMAZING deals NOW! 😍"

What we love about Walmart's approach is :

The design comes with a "Shop Pre-Black Friday Deals" to show promotional items. It leads customers directly to specific landing pages. Less clicking around means more conversions.

Here's what you can steal from this: don't just throw products at people. Guide them.

Miracle Brand's campaign featured the subject line:

"👆Better than their deals 👇"

It is a clever technique to draw attention and show that this campaign has an offer better than competitors.

Bold, right? But it works because it immediately positions them above the competition.

The brand uses:

What really makes this work so well is the mix of two powerful things: exclusivity and social proof. They’re saying, “Hey, we’ve got better deals than anyone else.”

On one hand, it satisfies that smart shopper inside you who wants the best price. It gives you that warm feeling of trust because you see others genuinely loving what they bought.

Clearout’s Black Friday email doesn’t waste a second. The bright “Black Friday” headline instantly grabs your attention, while the simple message: “Up to 50% off on all credits slab” hits your psychology. The products Clearout is selling with this sale are its tools, like email finder, email verifier, form guard, and sales prospecting. Such visuals make customers see the sale option with the colors and get their attention in seconds.

The offer is front and center, glowing like a sign saying, “Hey, don’t scroll away.”

Why does this email template work?

Elementor's subject line

"Hurry, Don't Miss Our Black Friday Sale! Go Go Go 🏃♂️"

shows that Black Friday isn't only for eCommerce businesses.

If you're running a SaaS company or B2B business, pay attention to this one.

The Saas company opts for a short email that includes only necessary information, focusing on the Black Friday deals their target customers want to see: percentage off the Pro Plans, using valuable and concise copy along with vibrant images and colors. No fluff. Just the deal.

Why do such holiday email templates work?

Elementor leverages countdown timers to add a sense of urgency to their special offer, with CTA copy using active language like Buy or Shop Now. This creates immediate pressure to act.

Elementor respected people's emotions by getting straight to the point. Here's the discount. Here's when it expires. Here's how to claim it. Done.

The countdown timer is particularly effective in B2B sales because it counteracts the typical "I'll think about it" response. Business purchases often get delayed by committee decisions and budget approvals. A ticking clock forces faster decision-making.

If you're in B2B, don't sit out Black Friday thinking it's only for consumer brands. Your customers appreciate deals too, and they're in buying mode during this season just like everyone else.

Brooklinen's Black Friday email uses clever wording like "our biggest" to spark curiosity, adding urgency with a "last chance" reminder and an impressive offer of saving "up to 50%" on bundles.

That "biggest sale" claim creates serious FOMO.

Including reviews adds a layer of social proof where potential buyers can see that others love Brooklinen products, with five-star ratings adding credibility. Reviews aren't just nice to have; they're conversion boosters that can increase sales by up to 270%.

Why is this email template the best?

You're about to spend $200 on sheets you've never touched. Seeing that thousands of other people bought these same sheets and absolutely love them. That's powerful social proof in action.

The visual hierarchy of this email enhances its effectiveness, with the headline standing out at the top while the reviews section is positioned below to support the initial sales message. This strategic layout guides the reader's eye naturally from the exciting offer down to the proof that validates that offer.

Bundles are another brilliant tactic here. Rather than just discounting individual items, Brooklinen prefers larger purchases through bundle deals. Win-win.

Black Friday email templates for marketing are not rocket science. But they are also not something you can wing at the last minute and hope it works out. It takes planning, creativity, and a real understanding of what makes people click “buy now.”

The brands we talked about didn’t just toss out a few discount emails and cross their fingers. They built smart campaigns that blended irresistible offers, clever timing, and psychology that works.

At the end of the day, Cyber Monday email marketing with such templates is a good strategy. But before you start with it, you must use a Clearout email finder and email verifier tool so that you’re not lost in the spam folders. It reduces bounce rate to 3% and gives 99% accuracy.

It helps you clean up and verify your entire email list in just seconds by running over 20 smart checks. It spots invalid addresses, catch-alls, greylisted emails, syntax errors, blocks, and a bunch more issues before you hit send.