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Aastha Shaw / January 31, 2024 March 13, 2025

Top 11 Data Enrichment Tools To Check Out in 2024


The best data enrichment tools

Data enrichment provides numerous advantages by ensuring that all data points are both accurate and complete. This is particularly vital for companies that rely on data to inform their decisions.

By employing data enrichment techniques & tools, businesses can fill gaps in existing data that are frequently necessary for customer relationship management.

They can use the data to understand their prospects and enhance their outreach strategies to reach out to the right prospects and establish better connections with them.

After our blog on simplifying the data enrichment process, we have put together this list of 11 best data enrichment tools that can help strengthen your prospecting process and achieve your sales goals faster!

Table of Contents:


● What Are Data Enrichment Tools?
● How Do Data Enrichment Tools Work?
● Which Are The Best Data Enrichment Tools?
1. Clearout
2. Datanyze
3. Enricher
4. Demandbase
5. Pipl
6. Zoominfo
7. Crunchbase Pro
8. Openprise
9. Lead411
10. FullContact
11. LeadGenius
● Choosing The Right Data Enrichment Tool

What Are Data Enrichment Tools?


Data enrichment tools are software or applications that help businesses collect and enhance data from various sources.

These tools can gather data from external sources such as social media, public records, and web pages, and add or update information fields in a customer relationship management (CRM) system or other database.

Data enrichment can improve data quality and accuracy, providing a more complete view of customers and prospects. It can also help companies to tailor marketing messages and improve targeting.

How Do Data Enrichment Tools Work?


Data enrichment tools collect and append data from multiple sources to a given dataset. This process involves identifying and resolving data inconsistencies, filling in missing information, and transforming data into a more useful format.

The tools use algorithms and machine learning techniques to identify patterns and relationships within the data, making it easier to analyze, process, and act upon.

Which Are The Best Data Enrichment Tools?


Here we have listed 11 data enrichment tools and how they can help you understand your leads better and convert them into paying customers faster.

1. Clearout


The best data enrichment tools

Clearout enriches and validates data to empower businesses with better prospecting and decision-making.

It easily finds pre-verified data on your LinkedIn leads, including their email addresses, phone numbers, company, job titles, experience, and much more. Unlike database lookups, Clearout searches for data in real time, ensuring better quality and reliability.

Its verification and re-enrichment features help you maintain the quality of your existing contact database over time. This enhances your outreach campaign performance and engagement rate.

Key Features:

  • Real-time Lookup: Finds and verifies all the data in real-time ensuring a 98%+ accuracy rate.
  • Chrome Extension: Extract data directly from LinkedIn profiles, Sales Nav, search pages, connections, invitations, etc.
  • Intent-based Lead Generation: Find unlimited high-intent leads using the LinkedIn Filters along with the Extension.
  • Auto-extraction: Set search filters, start bulk extraction, and add prospects to the list on auto-pilot mode.
  • Customizable Settings: Enrich & pay only for the data points you want.
  • Reverse Lookup: Find the contact details of your prospects using their LinkedIn profile URL.
  • Email Finder: Find pre-verified email addresses of prospects using their name & company name.
  • Email Verifier: To identify and remove bad leads from your database.
  • Easy Data Export: Export data in CSV format, to Google Sheets, or directly to your CRM & sales tools.
  • Customer Support: Real-time 24*7 customer support & expert guidance.
  • Team Account: Work in sync with your team.
  • Analytics: Insights on the enriched and validated data.
  • Flexible Pricing: Affordable & flexible pricing system with both pay-as-you-go and subscription plans.

G2 Rating: 4.7/5

2. Datanyze


The best data enrichment tools

Datanyze focuses primarily on technographic data enrichment, providing deep insights into a company's technology stack, usage, and key decision-makers. It not only improves data quality & enrichment process but also provides cold calling and email outreach features. Furthermore, you can use Datanyze to create segmented lists automatically, which you can export at any time.

Key Features:

  • Technographic Data: Uncover a company's website technologies, usage trends, and competitor analysis.
  • Lead Prospecting: Identify key decision-makers within target companies using firmographic and technographic filters.
  • Website Traffic: Gain insights into website visitors' demographics, interests, and engagement patterns.
  • Sales Triggers: Receive real-time alerts when target companies change their website technologies or experience key events.

G2 Rating: 4.2/5

3. Enricher


The best data enrichment tools

Enricher is a cost-effective data enrichment tool known for its flexibility and customizable data sources. It allows you to enrich various data points, including emails, phone numbers, social media profiles, and company information. It offers data on more than 2.5 billion distinct individuals.

Key Features:

  • Data Sources: Choose from various sources, including public records, social media, and internal data.
  • 360-degree View: Provides a complete overview of contacts and businesses.
  • Customizable Workflows: Multi-step enrichment workflows by combining data from different providers.
  • Bulk Enrichment: Process large datasets of contact information efficiently.
  • Webhooks: Automate data enrichment workflows for real-time updates.

G2 Rating: Not listed

4. Demandbase


The best data enrichment tools

Demandbase previously known as InsideView, is a sales intelligence platform designed to help businesses identify, research, and connect with potential customers. You get a 360-degree view of companies and can access data on over 20 million companies and 90 million decision-makers worldwide.

Key Features:

  • Detailed Contact Profiles: Deep insights into contacts, including roles, responsibilities, and purchase history.
  • Company Insights: Unveils a company's industry, competitors, and funding details.
  • Buying Signals: Identifies active projects and purchase intent indicators.
  • Relationship Mapping: Maps out connections between individuals within a company.
  • AI-Powered Insights: Uses AI to uncover hidden connections and patterns.

G2 Rating: 4.3/5

5. Pipl


The best data enrichment tools

Pipl is a widely used free data enrichment tool that offers research and survey capabilities, as well as identity verification solutions. With Pipl, you can effortlessly create well-organized identity profiles that contain advanced data related to individuals, professionals, demographics, society, relationships, photos, and contact information.

Key Features:

  • Advanced search & filters: Refine your search with granular filters for job titles, interests, social media profiles, and more.
  • Adverse media monitoring: Get alerted about negative news or reputational issues associated with individuals.
  • Compliance-focused: Uses data responsibly and adheres to global privacy regulations.
  • Customizable reports: Generate reports with specific data points and insights to fit your needs.
  • Bulk processing: Efficiently enrich large datasets of contact information.

G2 Rating: 4.4/5

6. Zoominfo


The best data enrichment tools

Zoominfo is a prominent data enrichment and prospecting platform renowned for its comprehensive database and detailed contact information. It caters to diverse sales and marketing needs, offering solutions for lead generation, account-based marketing, and competitive intelligence.

Key Features:

  • Extensive Database: Access a vast repository of business and contact data, including over 130 million verified contacts across 50+ million companies.
  • Deep Contact Information: Uncover email addresses, phone numbers, social media profiles, and firmographic details for specific individuals and companies.
  • Advanced Search & Filtering: Refine your prospecting using granular filters based on industry, location, job title, technology usage, and other relevant criteria.
  • Real-Time Updates: Get notified about changes in contact information and company events to ensure data accuracy and timely outreach.
  • Sales Intelligence: Gain real-time insights into company news, events, and competitor activity.

G2 Rating: 4.4/5

7. Crunchbase Pro


The best data enrichment tools

Crunchbase Pro is an immensely popular database that caters to startups seeking information on funding rounds, organizational structures, decision-makers, and more. With up to 38 filters, you can search for companies that match your ICP, discover potential clients based on geographical location and other parameters, and even connect with prospective clients without ever leaving Crunchbase.

Key Features:

  • Startup Data: Access comprehensive data on over 8 million companies and 160 million people across the startup landscape.
  • Funding Information: Track funding rounds, investors, and financial metrics for startups.
  • People Insights: Discover key personnel, including founders, executives, and board members.
  • Similar Companies: See similar accounts and possible competitors on company profiles, along with relevant insights.
  • Outreach: Send out outreach campaigns using the tailored email templates for your prospects.

G2 Rating: 4.5/5

8. Openprise


The best data enrichment tools

Openprise offers a marketplace where businesses can buy behavioral, demographic, or firmographic data from multiple vendors on any dataset of companies that fit specific ICP criteria, getting up to 30% better data matches as a result. Openprise is meant to be used by large sales teams that need to order a lot of data at once.

Key Features:

  • AI insights: Predict behavior, personalize outreach, and prioritize leads.
  • Prioritized Accounts: Determine which accounts have the highest/lowest opportunity to convert.
  • Engagement tracking: Monitor multi-channel interactions and optimize outreach.
  • Routing & matching: Auto-analyzing leads and finding the right lead-to-account match.

G2 Rating: 4.9/5

9. Lead411


The best data enrichment tools

Lead411 is a data enrichment platform offering US-centered company and employee data. It tracks over 30,000 technology stacks and sends real-time alerts when your target companies experience key events like funding rounds, hiring sprees, or website changes. This allows you to reach out at the precise moment they're most receptive, maximizing your conversion potential.

Key Features:

  • Target high-intent leads: Real-time alerts on funding, hiring, and website changes signal buying intent.
  • Triple verified data: Ensures high email deliverability and accurate contacts.
  • Sculpt custom lead lists: Filter by industry, size, location, tech, and even website behavior.
  • Personalized email outreach: Templates and social media insights for engaging campaigns.
  • Actionable insights & alerts: Track changes in lead profiles and engagement for real-time strategy adjustments.

G2 Rating: 4.5/5

10. FullContact


The best data enrichment tools

FullConact offers solutions for contact management to marketing teams, sales reps as well as individuals. You can use it to extract details from social media, blogs, photos, and other public data to get a complete picture of potential customers. With details like a Twitter handle or phone number, FullContact can retrieve a wealth of data about new customers, leads, and contacts.

Key Features:

  • Person-Centered Graph: Connects info across sources for deeper insights & cross-platform recognition.
  • Identity Streme: Securely & privately links individuals with persistent IDs, fostering responsible data sharing.
  • People-First Approach: Transparent user control & data portability prioritize individuals' rights.
  • Ethical Data Sourcing: Avoids harmful practices for reliable & responsible data access.
  • Martech & Adtech Integration: Activates data seamlessly across your existing marketing and advertising workflows.

G2 Rating: 4.3/5

11. LeadGenius


The best data enrichment tools

LeadGenius can enhance your customer database with the latest and most relevant data, such as client advertising costs, classified ads, press releases, and product announcements. You can also create a targeted customer database from scratch, which includes data on commerce providers, franchises, payment providers, and more. It also promises to assist your GTM (go-to-market) strategy.

Key Features:

  • Precision data: Specific data sets tailored to unique business needs.
  • Custom lead generation: 110+ unique insights to pinpoint ideal customers.
  • Customization: Creates targeted prospect lists based on specific criteria.
  • Global reach & compliance: Access global data while adhering to regulations.
  • Managed email outreach: Helps in creating & managing email outreach campaigns.
  • A/B Testing: To determine the performance of your campaigns in real-world settings.

G2 Rating: 4.3/5

Choosing The Right Data Enrichment Tool


Evaluate factors such as accuracy, comprehensiveness, scalability, and budget to select the right data enrichment tool that aligns the tool with your specific needs.

Pro-tip: Look for a tool that lets you customize the data points to be enriched, and generates validated data in real-time so that you don’t have to revalidate it and spend twice to ensure the quality of the data.

Regularly review and optimize your data enrichment tool performance and strategy to stay ahead in the evolving landscape of data-driven decision-making.

Maximize Your Outreach Efforts With Real-time Data Enrichment


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