Email Testing Tools For Better Deliverability & Campaign Performance

According to Constant Contact, investing in emails can yield an astounding $36 return for every dollar spent. Achieving this ROI requires strategic tools and informed decisions. And email testing tools have become an integral component of this journey.

Consider an eCommerce company launching a new product line. They've designed a compelling email campaign targeting their loyal customer base. However, the real challenge lies in the delivery of this perfectly crafted message.

Will it render consistently across all devices?

Will it bypass the dreaded spam folder?

These uncertainties emphasize the importance of email testing. In this article, we'll explore the diverse capabilities of email testing tools and how they can optimize your email campaigns.

Email testing tools allow marketers to preview and adjust email campaigns before sending them. They offer a virtual space to modify design, subject lines, and content placement. Tweaking these factors can significantly influence engagement and conversion rates. Such tools are vital for optimizing emails to maximize engagement and conversions.

A recent study by QY Research revealed that 93% of US companies are A/B testing their email campaigns. In such a scenario, testing tools become essential in fine-tuning and propelling the email strategy.

Here we have listed 18 tools in different email testing categories that help you maximize the effectiveness of your email campaigns.

Marketers know that not all email clients are created equal. Each one can render your painstakingly crafted email a tad differently. That's where Email Preview Tools come into play. Here are some popular email preview tools:

Email Testing from Mailtrap - the email delivery platform to test, send, and control your email infrastructure all in one place - enables you to inspect and debug emails in staging, dev, and QA environments before sending them to recipients. As the product creates a safe environment for testing emails, you run no risks of spamming users during the process.

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HTML Email Check is a comprehensive platform designed specifically for developers seeking to verify their HTML emails' structural integrity and client-specific compatibility. It helps ensure your email's coding is up to par.

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Put your best email foot forward with Email On Acid. This platform ensures that the labor you put into crafting the perfect email doesn't go to waste due to simple mistakes or compatibility issues.

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Ending on an email blacklist is like hitting an iceberg; it can sink your efforts in a snap. These tools keep a vigilant watch, ensuring your email isn't flagged or blacklisted. It helps preserve your email reputation, ensuring your communication sails smoothly to its intended harbor.

RBLTracker stands out as a robust sentinel against blacklisting, offering real-time monitoring for emails, websites, and even social media. It provides insights and real-time alerts to keep you ahead of any issues.

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MXToolbox is a reliable compass, guiding users through the murky waters of DNS health and email blacklisting. MXToolbox ensures that the emails you send reach their desired destinations without hindrance.

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Ensuring your emails reach the intended recipients without bouncing back is pivotal for any business. It not only saves costs but also ensures a genuine and engaged audience. Here are tools designed for this:

Clearout.io is a reliable tool that offers email verification, email finding, and prospecting services to help businesses optimize their email campaign performance.

The tool runs multiple validation checks in real time to get rid of invalid and bad emails such as spam traps, bots, catch-alls, disposable emails, etc that can bounce or damage your sender reputation.

Moreover, all the provided data has a high accuracy rate of above 98% ensuring good email list quality, better deliverability, and engagement rate.

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MailTester.com maximizes your email campaigns' efficiency. Purging your list of invalid addresses ensures you only target genuine customers, safeguarding your sender's reputation and enhancing ROI.

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A high spam score can harm your email campaigns in the digital world. Spam-tester tools come to the rescue in such scenarios, helping you gauge the spam score of your emails. Below are three of the most recommended tools for this purpose:

CleanTalk offers more than just spam protection. It ensures your emails are genuine, effectively sidestepping the pitfalls of spammers.

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Postmark has simplified the complex task of assessing spam scores. Its lightweight JSON API instantly integrates into your app, providing instant spam score processing.

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Managing your email deliverability requires more than just crafting compelling content. Ensuring your SMTP server is functioning correctly is crucial to seamless email communications. Below are two top-notch tools to test your SMTP mail servers:

GMass isn’t just about bulk emailing; it's about ensuring every email counts. Its SMTP Test Tool provides users with a detailed SMTP "conversation," giving insights into potential issues during the email-sending process.

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SMTPServer ensures you’re always in the loop regarding your SMTP communications. A straightforward interface allows users to test connections to various SMTP servers, ensuring that your emails are always on track.

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Ensuring your emails reach the intended recipients and are not flagged as spam is crucial. Using tools validating authentication measures like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) can significantly enhance your email deliverability. Here are two invaluable tools that can help:

MailGenius simplifies the task of ensuring your emails are trustworthy. It offers a free SPF and DKIM checker that provides insights into the authentication and alignment of your emails, ensuring they reach inboxes without hitches.

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DMARCLY is not just about DMARC; it's a holistic suite of tools for SPF, DKIM, and DMARC, ensuring every email from your domain is authenticated. Whether you're generating or checking records, DMARCLY has your back.

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Crafting an impactful subject line can differentiate between your email getting opened or ignored. Having the right tools to optimize your email's first impression is essential. Here's a look at two essential tools in this category:

Omnisend is your ticket to maximizing email open rates. With its subject line tester, you can optimize your headlines and gain access to high-scoring suggestions for various occasions, ensuring your campaigns always start on the right note.

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Send Check It offers a unique perspective on subject line effectiveness by comparing yours with over 100,000 emails. Their tool empowers marketers to stand out in crowded inboxes, ensuring more clicks and opens.

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Email A/B Testing Tools enable marketers to send their subscribers two slightly different versions of an email. You can gather invaluable insights and refine your strategies by comparing which version gets better engagement rates—clicks, opens, or another metric.

Litmus is a comprehensive email marketing platform designed to enhance how you build, test, review, and analyze your emails. With Litmus, you ensure that every email you send reflects positively on your brand, is error-free, and optimized for engagement.

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Move beyond traditional email marketing with Mailmodo. This platform focuses on turning your emails into interactive experiences, allowing for higher engagement, smarter recommendations, and effective automation.

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Email tracking and monitoring tools offer real-time insights into recipient interactions, enhancing campaign effectiveness. Essential for sales, marketing, or effective email management, these tools ensure timely follow-ups and prevent missed opportunities. Let's explore some top tools in this category.

Transform your Gmail into a task manager with ActiveInbox. Never let your emails drown in the "inbox swamp" again. Instead, organize and track them effectively, ensuring you never forget an important email. ActiveInbox seamlessly integrates into Gmail, making your email management more efficient.

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EmailAnalytics provides a deeper insight into your team's email activity, ensuring you measure and improve your email response time. In a world where quick communication is the key, be on top of your team's email performance and ensure maximum productivity.

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Email communication goes beyond just writing messages; it's about ensuring they're effectively received and acted upon. To enhance your email strategy, always test content, compatibility, and deliverability before sending; stay informed about the latest trends and rules in email platforms; personalize content for better engagement; and employ tools to analyze and refine your email performance.

P.S.: Never miss out on validating your email lists and cleaning them regularly to maintain a high-quality email list that drives a high ROI.