Aastha Shaw / Updated: July 4, 2024

Best HubSpot Integrations For Sales & Marketing

To say that competition is fierce in the online business arena today is a gross understatement.

It's no surprise that sales and marketing teams look to employ every trick in the book to stay ahead of the curve. One such trick that's proving to be highly effective for marketers today is HubSpot integration.

HubSpot is a CRM platform designed to integrate and automate all your customer-related business operations in one spot. It controls the lion's share (38.13%) of the marking automation industry.

Succinctly put, a HubSpot Integration refers to the process of linking or integrating all the separate tools you use for marketing, sales, analytics, and more to HubSpot.

This blog will explain why marketers need HubSpot Integrations and provide a comprehensive list of the best ones to supercharge CRM exercises.

Why Do You Need HubSpot Integrations?

Today's customers are tough to crack.

According to Zendesk, 73% expect personalized services from businesses, and just over 50% are ready to take their business to a competitor after a single negative experience.

So, how can you, as a business, stay on par with ever-increasing customer expectations?

The short answer is that efficiency is the name of the game, and here is how HubSpot Integrations help:

Streamlined Workflow and Enhanced Efficiency: With all your tools integrated and synced seamlessly into this one platform, you can streamline your workflow and automate critical or time-consuming tasks, thus boosting your efficiency.
Improved Decision-Making through Data Centralization: Siloed information is not good for business. Centralizing your data mitigates the possibility of data anomalies which in turn translates into better decision-making.
Comprehensive CRM Overview and Increased Sales Efficiency: HubSpot Integrations also provide a bird's eye view of your entire CRM exercises. For example, the HubSpot Integrations for sales will enable your team to capture leads effectively, segment them more efficiently, automate regular follow-up to boost customer retention, and so on.

The result?

A well-organized sales pipeline and higher conversion rates.

Thus, HubSpot Integrations help bridge the gap between disparate tools and help you focus on what matters most: building meaningful relationships with your customers.

Must-Have HubSpot Apps to Streamline Sales & Marketing Processes

HubSpot supports integrations with over 1500 tools and apps. If you are wondering where to start, you are in the right place. The following sections will list the best HubSpot Integrations for sales and marketing to help you get started.

HubSpot Integrations for Marketing

Marketing is no walk in the park. With that said, here is a curated list of integrations for email marketing, analytics, and automation that will help you elevate your marketing game.

Top Integrations for Email Marketing

1. Clearout x HubSpot Integration for Email Verification

The Clearout's HubSpot Integration is a must-have tool in your marketing arsenal if you are dealing with a large number of email bounces. This integration seamlessly verifies email addresses during capture and can clean up your existing mailing list.

Why do you need the Clearout X HubSpot Integration?

Clearout ensures you capture valid leads only via your forms & chat flows, saving you from wasting resources on bad leads.
Clearout guarantees a bounce rate below 3% by removing typos, spam trams, and invalid addresses from your contact lists.
With a clean contact list, you achieve a higher open rate, which in turn results in improved campaign performance.

How does this integration work?

You can embed Clearout's JavaScript widget into your HubSpot forms to validate email addresses while they are submitted.
You can upload your existing HubSpot contact lists to Clearout for bulk verification, which identifies invalid addresses for removal.

HubSpot Rating: 4.5/5

2. Mailchimp x HubSpot Integration

The Mailchimp x Hubspot Integration is a must-have for marketers who use Mailchimp as their email provider. This integration syncs your contact data and email activity between the two platforms (Mailchimp and HubSpot CRM), which in turn gives you a holistic view of your marketing efforts.

Why do you need the Mailchimp X Hubspot Integration?

This integration syncs contacts between Mailchimp and HubSpot, ensuring no lead falls through the cracks.
It will allow you to leverage HubSpot's marketing automation features to trigger workflows based on Mailchimp email activity.
The seamless flow of information will allow you to track email interactions directly within HubSpot to measure campaign effectiveness.

How does this integration work?

The Mailchimp x Hubspot Integration syncs data (contact information and email engagement data) between the two platforms. This, in turn, enables:

Data captured via HubSpot pop-up forms to automatically add contacts to your Mailchimp lists.
Viewing your email activity from Mailchimp on Hubspot for a birdseye view of each customer journey.

HubSpot Rating: 2.8/5

3. Campaign Monitor x HubSpot Integration

The Campaign Monitor x HubSpot Integration is for you if siloed and out-of-sync data are affecting the performance of your marketing campaigns. This integration will keep your email marketing platform and the HubSpot CRM in sync, ensuring you have the most up-to-date subscriber information.

Why do you need the Campaign Monitor X HubSpot Integration?

To ensure your contact lists are current across both platforms.
To utilize the combined data for more targeted and effective email campaigns.

How does this integration work?

When a contact is added or updated in HubSpot, it automatically reflects in Campaign Monitor, and vice versa. You can choose to sync all data or filter for specific information.

HubSpot Rating: 3.7/5

Top Integrations for Analytics and Data

1. Databox x HubSpot Integration

The Campaign Monitor x HubSpot Integration is a must if you are looking for a way to get clear and actionable insights into your marketing and sales efforts. This integration will allow you to create custom dashboards to visualize all your KPIs from HubSpot CRM and other sources like Google Analytics and SEMRush and from your social media platforms in one convenient location.

Why do you need the Databox x HubSpot Integration?

To consolidate and transform raw data into clear, actionable visuals for easier decision-making.
If you want access to this information (and receive alerts and scorecards) across multiple devices (mobile, desktop, and TV).

How does this integration work?

Databox connects to HubSpot via a secure API and post which you can connect your accounts and use Databox's pre-built widgets to create a dashboard based on your needs.

HubSpot Rating: 4.4/5

2. SuperMetrics x HubSpot Integration

The Campaign Monitor x HubSpot Integration is a must-have if you work with multiple Hubspot portals and are looking for a solution to combine and export all your sales and marketing data into a single spreadsheet.

Why do you need the Supermetrics x Hubspot Integration?

To centralize your data from multiple HubSpot portals to simplify your reporting when dealing with several client accounts.
To save time and mitigate manual data entry errors using its automatic multi-portal reporting feature.

HubSpot Rating: 3/5

Top Integrations for Marketing Automation

1. Split Test Automation X HubSpot Integration

The Split Test Automation X HubSpot Integration is what you need if your campaigns are performing poorly. Developed by Seventh Sense, this powerful tool allows you to tweak your email marketing strategies through advanced A/B testing within HubSpot’s workflows.

Why do you need the Split Test Automation x HubSpot Integration?

To make informed marketing choices with robust analytics from multivariate testing results.
To save time and resources by automating the A/B Testing Process.

How does this integration work?

Insert the Split Test Automation action into your workflow at the point where you want to test a variation. The integration will automatically split your audience and send them different versions of your email content. You can then analyze the results within HubSpot to identify the winning variation.

HubSpot Rating: 3/5

2. Referral-Rock X HubSpot Integration

The Referral-Rock x HubSpot Integration will be a great addition to your marketing arsenal if you want to turn happy customers into brand ambassadors. This integration automates your referral marketing process within your existing HubSpot ecosystem.

Why do you need the Referral-Rock x HubSpot Integration?

To simplify the referral journey from lead capture to reward distribution.
To generate high-quality leads through trusted referrals.

How does this integration work?

The integration connects Referral-Rock’s robust referral management system with HubSpot’s CRM capabilities. This enables marketers to nurture leads and track conversions from within the HubSpot ecosystem.

HubSpot Rating: 5/5

HubSpot Integrations for Sales

Here is a list of some of the best sales Hubspot Integrations that will make your entire sales and marketing process much easier!

Top Integrations for CRM

1. Salesforce x HubSpot integration

As far as Sales integrations for HubSpot go, the Salesforce x HubSpot integration is as good as it gets. It closes the gap between your marketing and sales teams, ensuring everyone is on the same page and working toward a common objective.

Why do you need the Salesforce x HubSpot Integration?

To ensure all your sales and marketing teams have access to the same data for consistent messaging and efficient lead nurturing.
To eliminate data silos, manual data entry thus frees up time and resources to focus on building relationships.

How does this integration work?

With the two platforms(Salesforce and HubSpot) synced, a change is made in one platform (for example, a lead is qualified in HubSpot) and updates the other (the lead is converted to a contact in Salesforce).

HubSpot Rating: 2.7/5

2. PipeDrive x HubSpot Integration

Pipedrive's HubSpot Integrations for sales allow you to combine Pipedrive's sales-focused pipeline management and HubSpot's comprehensive marketing suite to form a single source of truth for all your sales and marketing efforts.

Why do you need the PipeDrive x Hubspot Integration?

To streamline your lead nurturing efforts by sending qualified leads from HubSpot into Pipedrive's sales pipeline.
To gain a holistic view of your sales and marketing efforts to develop super-focused marketing and sales strategies.

How does this integration work?

The integration connects Pipedrive CRM to HubSpot’s marketing platform, enabling a two-way sync of contacts, deals, and campaigns. Customizable field mappings allow for tailored data transfer, ensuring the right information is shared between the two platforms.

HubSpot Rating: 2.6/5

Top HubSpot Integrations for Calling

1. ClearoutPhone X HubSpot Integration for Phone Validation

A clean contact list forms the basis of a successful outreach campaign, and that's where ClearoutPhone X HubSpot Integration comes in. This integration streamlines the process of phone number validation, ensuring that you only spend valuable time and resources on accurate and verified contacts.

Why do you need the ClearoutPhone x HubSpot Integration?

To eliminate failed calls and ensure your SMS messages reach the right inboxes.
To protect your operations from potential fraud by verifying the authenticity of phone numbers.
Enrich your contact data with critical information (line type, location, carrier info, and more) to allow for smarter call scheduling.

How does this integration work?

The integration works by connecting your HubSpot account with ClearoutPhone, allowing you to select and validate phone numbers from your contact lists. The results can then be exported back to HubSpot, ready for your marketing and sales exercises.

HubSpot Rating: NA

2. Aircall X Hubspot Integration

The Aircall X Hubspot Integration comes in. is a must for customer-facing teams using Aircall as their phone provider. It syncs phone interactions directly within HubSpot’s CRM platform, giving leadership a bird's eye view of ongoing customer communication within their teams.

Why do you need the Aircall x HubSpot Integration?

To improve performance by using insights into call patterns and outcomes for strategy development.
To improve agent productivity by capitalizing on features such as automatic call and SMS logging, automatic ticket creation, automated post-call tasks, and more.

How does this integration work?

The Aircall X HubSpot Integration syncs call data in real-time with HubSpot CRM, enabling users to make, receive, and log calls, access contact information, and manage call workflows directly from HubSpot's interface.

HubSpot Rating: 4.4/5

3. Cloudtalk X Hubspot Integration

When it comes to Sales integrations for HubSpot, the CloudTalk x HubSpot integration stands out. It bridges the gap between your marketing and sales teams, ensuring seamless communication and a unified approach to achieving your business goals.

Why do you need the CloudTalk x HubSpot Integration?

Prospect Smarter: Accurately set, predict, and hit your revenue goals with HubSpot’s integrated reporting and analytics tools.
Workflow Automation: Automate repetitive and time-consuming tasks with custom workflows for follow-ups, ticket creation, and transcriptions, and let your agents focus on what matters.

How does this integration work?

By syncing CloudTalk and HubSpot, any change made in one platform (e.g., a call logged in CloudTalk) will automatically update the other (e.g., the call information appears in HubSpot). This ensures that all team members are working with the most current data.

Also, your agents don’t have to waste time on searching for customer data in more software. Instead, they can fully focus on handling calls and generating new leads

HubSpot Rating: 4.5/5

Top HubSpot Integrations for Scheduling

1. Calendly x HubSpot Integration

If you are looking for one Sale integration for HubSpot to take care of all your scheduling needs, the Calendly X HubSpot Integration is for you. This integration is specially designed to enable seamless interactions between businesses and their clients directly from within the HubSpot ecosystem.

Why do you need the Calendly x Hubspot Integration?

Never miss a meeting or have to deal with scheduling conflicts. Meetings booked through Calendly automatically create or update contacts and activities in HubSpot.
To enable potential leads to schedule meetings directly from a HubSpot form or website.

How does this integration work?

Once integrated, Calendly links with HubSpot to automatically create or update contacts and log meeting activities, providing a comprehensive view of client interactions.

HubSpot Rating: 3.7/5

2. Google Calendar x HubSpot Integration

The Google Calendar X HubSpot Integration seamlessly integrates the most commonly used calendar with the HubSpot CRM ensuring all your meetings and your CRM are perfectly in sync.

Why do you need the Google Calender x HubSpot Integration?

To sync your calendar with your CRM to stay on top of your meetings.
To allow your customers to schedule meetings without any back-and-forth emails.

How does this integration work?

The integration enables the creation of calendar events directly from HubSpot CRM, which syncs in real-time with your Google Calendar. Conversely, meetings scheduled in Google Calendar with a HubSpot contact will be reflected on their HubSpot timeline, ensuring all touchpoints are recorded.

HubSpot Rating: 3.8/5

Upgrade Your Operations with HubSpot Integrations

HubSpot Integrations are a must to get the most out of your favorite tools.

The must-have integrations include Clearout for email verification (ensuring clean contact lists), Mailchimp for email marketing, Databox for data visualization, and Referral Rock for automated referrals.

On the sales side, Salesforce or Pipedrive is great for managing your pipeline, and Aircall keeps communication flowing. Finally, Calendly and Google Calendar are great at streamlining scheduling.

That said, any successful sales and marketing exercise begins with a clean email list. So, get started with Clearout X HubSpot Integration today!

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