Ideal Customer Profile | Buyer Persona |
---|---|
A strategic framework for a high-level overview | A strategic tool that captures behavior, preferences, and specific traits to create a fictional representation of a customer segment |
Gives a broad, detailed view | Deep dives into individual customer profiles focusing on granularity |
Helps identify target market segments and align marketing efforts accordingly | Offers specific insights into customer profiles for personalization |
Generally associated with B2B businesses | Used by both B2B and B2C companies |
Created based on data from CRM, analytics tools, customer interviews | Focuses on the individual behaviors, patterns, and preferences behind a purchase. |
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