Know your ideal customer profile (ICP): industry, region, job titles, company size, and buying behavior.
Choose tools with high data accuracy, real-time verification, and bounce protection to maintain outreach performance.
Make sure the tool follows GDPR, CCPA, and email compliance laws—especially if you’re targeting EU or global regions.
Tools with CRM enrichment, filters, and advanced search options will give you more qualified leads.
Choose a lead finder that integrates with your CRM, email tools, or outreach stack (e.g., Salesforce, HubSpot, Lemlist).
Consider how many leads you need monthly and whether the tool offers volume-based or pay-as-you-go pricing.
Check G2, Capterra, and real user reviews for insight on support quality and platform performance.
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