Salesforce CRM + Clearout
Data Quality
Clean the CRM data already in Salesforce, then keep every new contact clean automatically - bulk email validation plus continuous email, phone, and name checks, with no CSVs and no manual re-checks.
Why teams clean Salesforce CRM data with Clearout
Bad contact data doesn't stay bad quietly. It shows up as bounced campaigns, reps chasing dead numbers, and pipeline reports built on names and titles nobody bothered to check. Salesforce CRM data is often where this lands from a dozen different sources at once: forms, imports, integrations, manual entry.
The Clearout and Salesforce CRM integration gives you two ways to fix that: clean up the CRM data that's already there, and stop new bad data from getting in at all without ever leaving Salesforce or wrestling with exports.
Two solutions, one Salesforce CRM integration
Salesforce CRM cleanup and always-on contact validation
Both run on the same Salesforce CRM validation engine. The difference is when and how much they check.
Data Pulse
Real-time, hands-off Salesforce phone and name validation, alongside email field validation, the moment a contact enters your CRM - then writes the clean data straight back to the record.
- Salesforce email field, phone field & name field validation - not just email
- Results live natively on the record - no exports
- Weekly data quality digest included
Email Verifier
Bulk Salesforce email address validation for lists that already exist, whether they're sitting in a Salesforce Campaign or waiting in a CSV. Runs 20+ checks per address at 99.73% accuracy.
- Clean Campaign lists or external files
- Auto-unsubscribe invalid contacts, or append results
- Ideal before you turn Data Pulse on
Choosing the right solution
Which one do you actually need?
Most teams end up running both - clean what's there, then keep it that way. Here's how to decide where to start.
| Situation | Use Data Pulse | Use Email Verifier |
|---|---|---|
| Where the list lives | Contacts & Leads already inside Salesforce | Salesforce Campaign lists, or an external CSV/XLSX/Sheet |
| Timing | Always-on. Checks every new record as it's created | One-time, run whenever you need a clean-up |
| What gets validated | Name, Email, and Phone | Email only, but with 20+ dedicated checks |
| Best for | Stopping bad data at the source - forms, imports, integrations | Pre-campaign hygiene, or cleaning your database before turning Data Pulse on |
Supported Salesforce editions
| Salesforce Edition | Email Verifier | Data Pulse |
|---|---|---|
| Enterprise | Supported | Supported |
| Unlimited | Supported | Supported |
| Developer Edition | Supported | Supported |
| Professional Edition + API Access add-on | Supported | Not supported * |
* Professional Edition doesn't support Salesforce outbound messages, which Data Pulse relies on for real-time detection.
Salesforce use cases
Salesforce CRM contact verification, mapped to your team
Whether bad data enters your Salesforce CRM continuously or already lives in an existing list, there's a Clearout workflow
to validate Salesforce CRM contacts for it.
Catch bad leads before reps ever see them
Data Pulse validates every Lead's email, phone, and name the moment it's created through forms, imports, or integrations - instead of catching bad data in a periodic cleanup.
Pre-campaign list hygiene
Run Email Verifier's 20+ checks on your existing Salesforce Campaign lists before a send, then export the clean results back with unsubscribe or append options.
Migrate to always-on validation
Bulk-verify the contacts already in Salesforce once with Email Verifier, then turn on Data Pulse to keep everything clean from that point forward.
Zero export/import overhead
Data Pulse results live natively on the Lead or Contact record as Clearout custom fields. No CSVs, no re-imports, no separate tool to check.
Preserve enrichment across conversion
Data Pulse monitors Leads, not Contacts. Map Clearout Lead fields to their Contact equivalents before converting, or the enrichment is lost permanently.
Make sure imported leads actually get validated
Tick "Trigger workflow rules and processes?" in the Data Import Wizard. Otherwise imported leads land in Salesforce without ever reaching Data Pulse.
Setup
Secure, native, one-time setup
A Salesforce admin sets up Salesforce CRM validation once. After that, anyone with access can run a check.
Secured with OAuth 2.0
Clearout connects through Salesforce's standard OAuth flow. Your credentials are never stored. All communication runs over HTTPS.
One managed package install
A single Salesforce managed package adds the Clearout fields, permission set, and connected app. No custom development required.
Team-wide access after setup
Admins do the one-time install; any user assigned the Clearout permission set can run bulk validations from that point on.
We ran a one-time clean-up on our existing Salesforce database first, then turned Data Pulse on. Now every lead that lands - from forms, imports, or our marketing tools - gets checked automatically before a rep ever looks at it. Our reps stopped wasting calls on dead numbers within the first month.
80,000+ growing businesses rely on Clearout to verify leads every day
Ready to validate your Salesforce CRM contacts?
Connect Clearout to your Salesforce org in a one-time setup, then decide whether Data Pulse, Email Verifier, or both fit how your team keeps CRM data clean.
