Content | Reputation | Software & Hardware | Authentication | General |
---|---|---|---|---|
Avoid URL Shorteners | Fewer complaints | Process Feedback Loops | SPF | Offer easy Unsubscribe |
Avoid spammy lines, subject and content | No spam traps | Abuse reporting Mailbox | DKIM | Prefer Double opt-in list |
Using free email sender | No blacklists | MX records for your sender Domain | Email encryption | Personalized message through segmentation |
Relevance of content | Few Bounces | Use of a shared IP | Avoid no-reply sender addresses | |
Consistency of content | Consistent Volume | Dedicated IPS for high volume senders | ||
The ratio of image and text | Dedicated IPS for Time-sensitive campaigns | |||
Plain text combined with HTML | ||||
Mobile-friendly designs |
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