Despite the emergence of newer marketing channels, email marketing remains a popular and effective strategy. 💰

It is not just about sending newsletters or promotional content, but also about engaging and informing potential customers on a personal level.

If you want to turn your casual visitors into loyal, paying, and repeat customers, you need to develop a thriving email list. This is where email signup forms come in handy.

These simple forms are the gateway to your customers' inboxes, where you can establish direct communication and deliver promotional content that resonates with your recipients.

Email signup forms serve as the first base for cultivating a meaningful connection between a business and prospective customers.

To tailor promotional materials and product updates, digital marketers rely on these email signup forms to capture contact information and preferences of the leads or visitors who come across their business.

Note that along with sending out meaningful email content, obtaining consent to send emails and doing as promised is also very important to build trust and strengthen your connection with your subscribers.

Did you know that according to research, asking for at least three pieces of information can already yield an average email signup conversion rate of 10%? That’s a good number in the digital marketing book. However, that’s not all it takes to engage a potential customer truly.

A typical email signup form should contain more than just information fields. To understand its magnetic pull, here is a rundown of the components found in a typical form:

Here’s where everything leads to: the call-to-action (CTA) button. You do not need to ask yourself how long it takes to get a marketing degree to learn this important component of an email signup form and practically the main goal of email marketing. When customers click “Submit,” it means they resonate with your offers and give their consent to hear more from you, leading to a lasting brand engagement.

This message is another request for your prospects’ consent to receive more information from your brand and how often they can expect it in their email. More than just being ethical about respecting potential customers’ preferences, an opt-in message sets the expectations for willing email subscribers.

Asking for information from a stranger is one thing; ensuring you’ll use it properly and ethically is another. Seasoned digital marketers know this, as they may risk violating data privacy laws.

In fact, due to Apple rolling out its Mail Privacy Protection, 43% of email marketers have adopted new performance metrics to stay relevant and keep up with their audience’s shifting preferences. With growing concerns about safety, some marketers would even enable their email verifier as protection from fraud.

A privacy assurance message may be a brief statement but carries the implications of how you intend to use your prospective customers’ information. Including this in the email signup form is therefore imperative.

Adding to the attractiveness meter of an email signup form is how they are visually aligned with your brand. From minimalist fonts to graphics, old and new email subscribers should easily recognize your design. This ensures a cohesive customer experience and boosts their confidence in entrusting your brand with their vital information.

You’ve mastered the layout, and now it’s time to put it out there for your audience to see. While the formatting of your email signup form serves as the face of your email marketing strategy, the rest is up to the form placement.

Where you place your form determines the amount of leads you’ll get from it. Here are the 10 best email signup form placements:

This type of form placement provides high visibility and easy accessibility, which encourages visitors to sign up for your email subscription. It is not just a consistent element on your web pages, but it also enhances your brand recognition.

If your priority is immediate lead capture when a new visitor lands on your web pages, consider using header and navigation bar signup forms. This placement is also suitable if you want to maintain a consistent presence that does not interfere with the overall browsing experience.

Pop-up or lightbox signup forms are overlay windows that appear on top of a website's content. They are triggered by user behavior, such as time delay, exit intent, or scrolling. These website forms are strategically designed to catch visitors' attention and encourage them to sign up immediately.

However, it's important to note that overusing this form placement may be seen as intrusive and put off potential customers. To ensure successful lead generation, it's crucial to include compelling headlines and clear CTAs.

The pop-up or lightbox signup form is ideal for brands that want to engage their visitors, even if they are about to exit the website. It's like offering a last chance for visitors to convert into subscribers.

If you want a signup form that is less intrusive and doesn't disrupt the browsing experience of your visitors, you can choose the sidebar or widget form placement.

These forms are still visible on the side of the screen, but they don't pop up and interfere with the full-screen browsing experience. This ensures that your visitors can choose to subscribe to your email newsletters without any interruption.

Furthermore, this form placement provides a subtle and convenient subscription option. You should aim to strike a balance between noticeability and subtlety to ensure that your persistent form prompting doesn't overshadow the primary content.

When you strategically place forms within your content, such as blog posts or articles, you can pique your visitors' curiosity by offering them highly relevant additional content. This could be an eBook, PDF guide, or a template.

In exchange for this offer, your visitors will willingly give you their email addresses for subscription to your email marketing. To make the most of these forms, add extra value by offering something that aligns with the content they are already visiting or might be looking for.

Partly similar to the previous form placements, the exit-intent pop-ups are triggered when a user intends to leave your website, such as moving their cursor towards the browser's close button. If you aim to capture prospective subscribers just before they exit, this form placement might be it. Incorporating engaging graphics within these pop-ups can significantly enhance their effectiveness.

As the term implies, these forms appear as users scroll down a page. Scroll-triggered forms ensure visitors who browse your content are captured just as they navigate your website.

A caveat, though: avoid overuse to keep the forms from being disruptive to their scrolling. It might put them off instead of willingly subscribing to your email list.

Footer signup forms are a subtle way to request email information from your website visitors. Placed at the bottom of web pages, they allow visitors to browse your content without being disrupted by pop-ups or other intrusive forms. This can have a positive impact on your conversion rates.

Footer signup forms are particularly useful if your main goal is to establish brand recognition before asking visitors to subscribe to your email list. By providing a non-intrusive way for visitors to sign up, you can encourage them to take their time exploring your website and learning more about your brand.

Embedded directly within your blog posts or articles, in-line signup forms offer prospective customers an opportunity to subscribe while reading relevant content.

Aside from being subtle in placement, these forms ensure content consumption and brand recognition that seamlessly occur with the visitors’ desire to sign up for more related materials.

If you’re also running a social media campaign, your best bet is to leverage placements in traffic-saturated platforms. This kind of signup form can be utilized as signup points. Users can sign up or log in using their existing social media accounts, such as Facebook or Google, for convenience.

Slide-in forms are similar to popups but less intrusive. They slide in from the corner of the screen, providing a less disruptive way to capture user attention. Different actions, such as scrolling or time delays can trigger these forms.

To ensure the success of your email marketing campaigns, it's crucial to implement proper validation measures to minimize invalid or spam submissions on your email signup forms. So that you are getting a real email and a subscriber, not just spam.

Real-time email verification provides a robust solution for ensuring the validity and authenticity of email addresses collected through your signup form. This includes SMTP checks, syntax checks, greylisting verification, disposable checks, and more to verify that an email address is active, belongs to a genuine user, and can be reached.

Using real-time validation on your email signup forms will ultimately help with: