What is Real-Time Email Verification & How does it work?

Online registrations are an integral part of any business’s sales & marketing strategies.

Whether you’re a SaaS, an institution, a lead generation agency, a b2c platform, or any other business, getting valid sign-ups and real leads are the most important factors for success. And real-user acquisition is what will help your business grow.

But, along with real users, many bots, abusers, and spammers also visit your website with no intention to convert, and only leaving you with junk data to deal with. ‘

Sometimes, actual users might also make errors unknowingly and submit invalid data that cannot be followed up. This ultimately results in poor decisions, a bad reputation, and wasted resources.

To combat this problem, and ensure the validity of the leads coming in, you need to adopt proper verification methods. And this is where “Real-Time Email Verification” comes into the picture.

In this blog, we will give you a 360-degree view of real-time email verification, including-

Real-time email verification refers to the process of confirming the authenticity or existence of an email address account in real-time. Its results are based on real-time analysis and not on basic checks against the old & existing databases.

While normal email validation is done by cleaning your email lists after they are entered into your system, real-time email verification does email address verification as they are being captured into your web forms.

This means you get to identify and stop unwanted and bad email addresses even before they reach your email lists, saving a lot of your time and effort in dealing with invalid leads. Let’s
how does it really work

Real-Time Email Verification works by using an API or software tool to check the validity of an email address in real time.

When an email is entered, the tool connects to the email server to verify if the address exists and if it is deliverable. It checks for syntax errors, domain validity, and mailbox existence. This process happens instantaneously, providing immediate feedback on the validity of the email address.

Here’s what the real-time email verification process looks like-

Thus, real-time email verification helps businesses to ensure the quality of their email lists, minimize bounced emails, and improve deliverability rates. Let’s have a closer look at how using real-time email verification can be beneficial for you…

1. Reduces typos & invalids - As the email verification is done at the point of capture, it leaves no room for typing errors and invalid entries. Only the email addresses that have valid email address format and are deliverable, can pass your form submission.

2. Stops disposables & spam traps - People trying to misuse your service by using disposable email addresses instead of using legitimate email addresses are also marked and not allowed to submit the forms. Real-time email verification also identifies spam traps and blacklisted domains, keeping them from ruining your email database quality.

3. High-quality lead generation - When you implement real-time email verification, it helps you authenticate your leads, and verify if they are real and worth approaching. Also, if you are in the b2b industry, you can ensure only business domains are captured into your forms, further strengthening your lead generation process.

4. Accurate database - Most email verification services provide data with high accuracy resulting in a high-quality and accurate database. This also means your teams have accurate data to work with resulting in better business decisions and campaign results.

5. Saves resources - Real-time email verification saves time and money that would have otherwise been spent on validating and approaching invalid or poor-quality leads.

6. Lower bounce rates - Bounces and decoding the email bounce error codes can be one of the biggest pains when it comes to email outreach for sales & marketing. But, with email verification, you ensure only the deliverable emails get into your system, widely reducing the number of emails that are likely to bounce.

7. High email deliverability & Sender reputation - As the quality of your email list increases and the invalids and bounces decrease with email verification, theISPs and ESPs start trusting you more and consider you a genuine sender. This leads to a better sender reputation and thus increases the chances of landing in inboxes, i.e., your email deliverability score.

Thus, using a real-time email verification service can be revolutionary for your business and email campaigns. Now, to set up real-time email verification, you need to pick an email verification service first that offers real-time validation.

Here’s a quick checklist of what you should look for in a real-time email verification tool

Clearout is one of the most reliable tools in the market that checks all the boxes. The best part is—it's fast, provides highly accurate results (99%), and offers various ways to integrate with most forms, sales, and marketing tools.

Let's look at some of the ways you can harness the power of Clearout real-time email verification:

1. Lead Generation & Sign-Up Forms
Efficiently manage your leads by integrating Clearout into your lead generation and sign-up forms. Ensure the authenticity of email addresses as they are entered, reducing the chances of fake or inaccurate data. This leads to a more robust and responsive contact list, increasing the effectiveness of your marketing campaigns.

2. Contact Forms
Elevate the accuracy of your contact database by employing Clearout within your contact forms. As users submit their information, Clearout instantly validates email addresses, flagging any invalid or potentially harmful entries. By maintaining a clean and dependable contact list, you enhance your communication efforts and foster genuine connections.

3. Newsletter Forms
Craft compelling newsletters that reach the right audience every time by integrating Clearout with your newsletter subscription forms. Prevent bounced emails and improve your sender reputation by ensuring that your emails consistently land in your subscribers' inboxes. Clearout's real-time verification guarantees that your newsletters have a greater chance of being read and engaged with.

4. Gated Content Forms
Elevate user engagement and data quality for gated content access with Clearout. Whether it's an eBook, webinar, or exclusive content, accurate email validation ensures that your audience receives the content they requested promptly. By eliminating invalid emails from the outset, you optimize your resources and tailor your content for a genuinely interested audience.

5. Chatflows
Incorporate Clearout into your Hubspot chat flows to enhance the accuracy of collected email addresses during real-time interactions. Whether it's a customer support chat or an interactive marketing chatbot, real-time verification adds an extra layer of reliability to your data collection process. This results in streamlined communication and a more authentic user experience.

By seamlessly integrating Clearout into forms and chat flows, you ensure data accuracy, improve engagement, and drive the success of your campaigns.

Here’s a table that gives you a comprehensive view of all the risky email addresses Clearout can help you deal with in real-time and why identifying them is important.

Clearout already integrates with a range of forms, you also get custom API, JS Widget, WP Plugin, and third-party tools like Zapier, Integrately, Pabbly, etc to connect Clearout real-time verification with almost any platform you want and automate the lead verification process. Here are some of the most used Clearout integrations-

👉 Take a look at the extensive selection of Clearout integrations

It is very easy to set up real-time email verification, and might not even require a developer for you to get started.

Clearout's REST API for email verification helps to verify email addresses in real-time. The API allows you to integrate with any application, form, page, etc. The first thing you need is to signup on Clearout and then create your Email Verification API token.

• Once signed up and logged in, click on the Apps tab available on the top-right and then click "Create App" choosing run type "Server”.
  

👉 For a complete understanding of Clearout API, visit here.

Clearout JavaScript Widget comes in handy for non-developers to easily integrate real-time verification to all kinds of online forms. This will let a user capture all valid prospects right at the time of form filling avoiding the loss of any opportunity.

• Create your JavaScript Widget from the Apps page by clicking on 'Create App' and by choosing run type as 'Client'. This helps prevent the mishandling of credits from abusers by setting access thresholds across domains, URLs, and/or IPs.

👉 For a complete understanding of the Clearout JS Widget, visit here.

Clearout Email Verification plugin seamlessly integrates with all major forms on WordPress to validate the email addresses in real time.

• Once you have created a Clearout account, you need to generate an API server token as we did for API integration.


• Then, log in to your WordPress account and download and activate the Clearout Plugin.

👉 For a complete understanding of the Clearout WordPress Plugin, visit here.

You can easily integrate with all the forms, and tools you want, using third-party tools. Here are the steps to follow for each of the third-party tools.

- For Zapier
- For Integrately
- For Pabbly
- For Make

Also, all of their integrations come with a detailed guide to set-up, and you get real-agent support to troubleshoot any errors you face during the setup process or in the future, making it super easy to use real-time email verification.