● How To Create Effective Email Marketing Content?
- Avoid using spam trigger words in email marketing content
- Use a clear and identifiable sender name and email address
- Craft engaging subject lines that viewers can’t ignore
- Optimize the email content preview text
- Personalized greeting for better engagement on your email marketing content
- Segment your email list and send targeted & relevant email content
- Write clear and engaging email copy
- Keep the call-to-action above the fold
- Maintain the text-to-image ratio
- Include a clear unsubscribe button