Factor | Inbound Prospecting | Outbound Prospecting |
---|---|---|
Speed | Slower, builds over time | Fast, instant outreach |
Lead Quality | Warm leads with buying intent | Varies, depends on targeting |
Cost per Lead | Lower over time | Higher initially |
Control | Limited (waiting for them to come) | High (you decide who to target) |
Scalability | Scales well over time | Resource-Heavy |
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