Email Validation: A Critical Success Factor in Email Marketing
Email is the primary means of communication between your company and its customers. Despite this, 60% of consumers intentionally provide incorrect information when submitting personal information online. An additional 10% of email addresses entered into checkouts, sign-up forms, and internal systems are invalid. And how can we forget about the number of typos that occur during the sign-up process? All of this adds up to a frightening number of incorrect and invalid email addresses.
You cannot afford to have this many invalid, incorrect email addresses in your database if you want to grow your business. Not only will it degrade the quality of your database and leave you with a slew of bad leads, but sending emails to such email addresses will produce disastrous email campaign results.
Why is Email Data Quality Vital?
Email marketing can work wonders for businesses looking to expand and increase sales. And it is valid email data that serves as the foundation of email marketing campaigns. But how can you expect to achieve good results if you start off wrong?
You'll be surprised to learn that only 10% of all email data collected is accurate. The problems arise when you try to contact your primary targets and they never receive your email due to invalid data.
How can you run a business if you don't have legitimate leads and customers?
This is why you must prioritize data quality. And 'Email Validation' is the most effective way to ensure that a potential customer who has just signed up on your website has provided a valid email address.
What is Email Validation?
Email validation, also known as email verification, is a potential solution to the problem of incorrect or invalid email addresses. Email validation allows you to maintain relationships with loyal subscribers or interested prospects for improved email marketing results.
Email validation is a process that determines the true state of any given email address in real time and accepts only the legitimate email address that you define for your needs. It ensures that your email database contains only high-quality leads and valid email addresses.
How Email Validation Helps in Boosting Your Email Marketing ROI?
Email validation and verification can ensure that emails are sent to actual, active email addresses. Here are the three major benefits of shooting out an email campaign to a validated email list:
1. Saving money and improving ROI
The most significant benefit is the amount of money you can save by lowering your marketing expenses. Each message sent represents a dollar spent, so each marketing message sent to a non-existent or invalid email address equates to money lost.
With a more accurate, clean list, you'll most likely report a higher overall return on investment for your efforts - all things considered, your campaign insights will never again be returned lower than expected. When executives begin to see tremendous results from your email marketing efforts, those results can mean more dollars saved for future email marketing campaigns.
2. Actionable data insights and segmentation
Along with poor campaign insights, an incorrect email list will not provide significant information experiences that can lead to future engagement tactics or content themes. That information is critical for your return on investment, and the only clamor comes from bounced emails
A validated email list will reveal who is an active user and provide you with a wealth of information. This also gives you the opportunity to further fragment your email marketing strategy. You can personalize your message for each individual. And when you send out personalized emails, say, offering them a discount on items they've been eyeing for a long time, you're more likely to get a response, and they might even buy the product. This will increase the ROI of your email campaign yet again.
3. Enhanced reputation
When you send emails to invalid email addresses repeatedly, your bounce rate skyrockets. This jeopardises your sender's reputation, and email providers begin to restrict your use of their services. Nobody believes an email with the label "spammer" attached to it.
In this way, email validation can help you maintain your reputation as a reputable brand with your Email Service Provider (ESP), Internet Service Provider (ISP), and target audience. Sending emails to a validated list will reduce bounce rates and improve deliverability. And the more emails that arrive in the inbox, the higher the open rates, conversion rates, and ROI.
Thus, rather than simply failing to attract anyone's attention, using an email validation service like Clearout to identify any invalid, incorrect, fake, or disposable accounts will significantly improve the outcome of your email marketing efforts.
What Are The Various Ways to Validate an Email Address?
1. Regex Email Validation
A regular expression, or regex, is a string of characters that describes a search pattern. A regular expression can be used to validate an email address's format.
However, there are a few drawbacks to regex email validation. The first issue is that it is extremely limited, as it does not permit the use of unusual email addresses. Even though characters like! #$ % &'*+-/=? '| can be used in an email address, but when used before the @ symbol, the regex method would show the email address as invalid.
Regex email validation can only validate a specific pattern. It fails to check other important factors, such as whether the email domain and user account exist, putting it at a disadvantage when compared to other validation methods.
2. Real-time Email Validation
Real-time email validation allows you to validate email addresses as they are entered into the signup form. You can use a third-party tool like Clearout to validate your leads' email addresses in real-time.
You can use Clearout's REST API, JS Widget, or WordPress Plugins. It integrates with your landing pages, forms, and applications to help you verify if the email addresses are valid and correct, if the email domain exists, and if it can receive inbound messages in real-time.
Clearout Email Validation can also help you filter out unwanted emails, spammy domains, disposable accounts, and more.
3. Post Email Validation or Double Opt-in
Post validation, also known as double opt-in, is another effective method for determining whether an email is valid and the domain exists. In this method, a confirmation email is sent to the provided email address, and the user then confirms their email address to sign up.
However, if an email address is entered incorrectly, the user will not receive a confirmation email. And if they don't catch the typo and try again with the correct email address, you'll lose that lead and their email address.
As a result, it is best to employ both a real-time validation tool and the double-opt-in method to detect any typos or invalid email addresses at the time of entry. This will assist you in capturing high-quality leads, resulting in increased deliverability and conversion rates.
4. Bulk Email Validation
Bulk email validation is used to validate and clean email addresses in your database. If you've never validated email data before, bulk validation is a good way to get rid of unwanted email addresses, which leads to lower bounce rates and a poor sender reputation.
However, if the majority of the email addresses in your database are invalid, you will not have a large enough email list to send out your email campaigns. As a result, it is preferable, to begin with, a real-time email validation solution that allows you to collect only legitimate email addresses in order to build a quality list, avoid extra costs, client annoyance, and the risk of a negative sender reputation.
What Comes After Email Validation?
It is very common for a user to create an email account only to never use it. Alternatively, they may change jobs and delete an old email address that was once valid. They may even unsubscribe from your emails or block you. If you do not update your email database on a regular basis and continue to send emails to these addresses, it will have a negative impact on your sender reputation and deliverability score.
As a result, only validating email addresses as leads and customers sign up is a bad idea. To improve marketing campaign results, you should conduct regular validation checks at least once a month, if not before each email campaign, and clean your database. This will eventually lead to the growth and expansion of your brand, as well as an increase in ROI.
You must select an email validation tool that will enable you to perform real-time validation while also maintaining a clean, valid, and high-quality email list.
What Should You Look For in An Email Validation Service?
There are dozens of email validation and verification tools available on the market. Which one you choose will most likely be determined by your marketing platform, price sensitivity, and use case.
However, here is a basic feature checklist that a good email validation service should have:
You should also consider whether the tool provides the type of verification you require and whether it integrates with the tools and apps you already use.
Clearout.io- The Best Email Validation Tool
Clearout Email Validation is one of the best tools on the market, with a 98%+ accuracy rate. While it checks all of the above boxes, it also has some unique features, such as autosuggestion and whitelisting/blacklisting email domains, that help you identify and prevent fraudulent signups. You may check the unbiased comparison blog from lemlist wherein Clearout is rated as 5 star.
Furthermore, Clearout integrates with hundreds of sales and marketing tools, allowing you to easily use Clearout with your ESP, CRM, and other favorite tools. You can even validate your data on Google Sheets using the Clearout-add on. That's incredible, isn't it?