How to Get More Subscribers With Your Email Sign-up Form
It's often said that "the money's in the list," which means that your subscribers are one of your most valuable assets.
Your email subscribers are valuable soft leads who can end up as full-fledged customers or clients with the right amount of gentle cajoling. But the results are effective only if you get the right people, i.e., good quality leads, to subscribe to your email list signup form.
That’s why today, we’re bringing you 15 brilliant strategies to boost your email subscriber list with high-quality leads! Here we go.
10 Practical Ways to Get More Email Subscribers
1. Make sure your forms are being seen.
Email signups only happen if the form is seen. Your website visitors should be able to see the opportunity to signup. However, you will not get any conversions if you place your forms and CTAs on pages where you get little to no traffic, or in the section where your visitors are less likely to reach.
So, optimize visibility by placing your forms or calls to action (CTAs) on your most visited pages and sections.
2. The conversion rate might not be the problem. TRAFFIC can!
As already said, conversions only take place when there is a chance to convert. With no traffic, there's no opportunity. You won't have the means to increase your conversion rate if the traffic is zero. And even low traffic won't bring you many statistically significant conversions.
So, if you are not getting much traffic on most of your website pages, finding ways to boost your overall website's traffic should be the first and a more worthwhile endeavor to focus on.
3. Blow out a compelling offer for your subscribers.
The most important thing to boost your email signups is to craft compelling offers. In fact, 60% of signups for an email newsletter are to receive offers and sales.
So push it – make sure you have the right offers out there with the suitable placements, which make people click on that “sign me up” button.
4. Consider the placement of your forms.
Prominent page placement is a game-changer when it comes to increasing conversion rates on email signup forms. After the majority of the diligent work you put into making your sign-up form, it would be a disgrace for it not to be seen.
For your email sign-up form to get more subscribers, you need to place it in the right spot at the perfect time. Here are some of the ideal spots to try out:
The header of your page
Within the blog page
Footer of your page
In the sidebar
Sticky note on your website
Or a Pop-up window
You should experiment to see which placements have the best conversion rates. For instance, people may miss your call to action if they don't scroll down to the bottom of a page or post. You'll be able to ascertain the most effective placements for your audience.
Also, try playing with contrasting colors to ensure that your forms don’t go unnoticed.
5. Reduce the friction and clicks to subscribe.
"Dollars flow where friction is low." Visitors are less likely to sign up the more friction they experience. One way that you can reduce friction is by removing form fields and minimizing the number of clicks it takes to subscribe.
Many people place their opt-in form on their front page, which is great. But what happens if people are trying to sign up and your CTA takes them to other pages rather than signing them up?
Opt-ins are often only included in the footer of standard pages, such as blog posts. Or worse, there is no option to subscribe available on the page.
Therefore, avoid making such errors. Include a sign-up form for your email list on every website page. Add your best-performing offers, and don't hesitate to ask for a subscription.
6. Encourage people to forward your newsletter.
You can encourage your subscribers to forward an email that you expect will receive a particularly strong response.
To use this method, you must have a few things in place. To begin with, make sure you have a way for new members to sign up.
It's also important to make sure the recipients don't click the unsubscribe button, as it'll remove the original recipient, not themselves.
By including details about both of those factors in your email, asking your loyal existing subscribers to forward the email can help you find like-minded prospects.
7. Get an Affiliate in the game!
Affiliate advertising is a great option for growing your subscriber base. For each person who signs up for your newsletter as a result of an affiliate's promotion—basically, an advertisement for your newsletter on someone else's website—you'll pay them a predetermined amount.
Ensure that you are paying the affiliate less than the worth of a new subscriber in this situation. For this to work, you need to understand your usual cost per lead as well as the value of a new lead for your company.
8. Understand the user intent of your visitors.
Your website visitors land on a particular page for a reason. They might not be motivated to convert if your offer doesn't in some way assist them in meeting that need.
For example, if someone lands on your site’s blog page related to social media marketing, but your offer is about “ Five reasons why you should use XYZ product." It’s not going to work!
Rather, you need to help that visitor get the knowledge they need, and slowly take them towards how XYZ product can help with what they are looking for.
To nurture them, you need to start with an offer such as “ 10 social media marketing hacks we bet you didn't know!" Once they sign up and start engaging with your newsletter, you can shift into talking about your product.
On the other hand, if a visitor is already checking out your product page, that means they are already in the consideration stage, where you can offer them a free demo, or guide to how your product helps with their pain points or is the right option to go for.
9. Use your social networks to get more email subscribers.
People today prefer to communicate on social networks and follow brands and businesses on social media. If you already have a follower base on social media, why not reach out to those people?
You can invite people following you on Facebook and Twitter to join your email newsletter for additional benefits and more interesting content. To do this, you can create a landing page, especially for your social media followers.
Once your page is up and running, you can tweet or post the link to the signup page. You can even try boosting your post to reach more followers with the help of paid promotion.
You can also include Signup forms and CTA on your social media accounts so that the audience visiting your profile can signup directly for your email newsletter.
10. Host exclusive giveaways for email subscribers.
Host giveaways exclusively for your email subscribers, but make sure to post about the giveaway on your blog and social sites so that everyone knows about it.
This way, you will be able to attract more people to subscribe. You can also ask your current subscribers to share your post on their social network to participate in the giveaway, ensuring that you increase your reach to more people and calling them to join in on the fun!
How to design an effective email sign-up form that converts
Whatever your goal is, you will need to create a signup form that makes people excited about signing up. So we'll give you a quick crash course on creating high-converting email signup forms. Here we go.
* Value exchange: Your leads should be able to answer the question, “What’s in it for me?” when they sign up to receive your emails. Consider offering a coupon or content upgrade as an incentive for subscribers to sign up.
*Keep it simple (K.I.S.S.): When it comes to email newsletter signup forms, shorter is better. Keep it simple enough that a lead can fill out the form, hit "submit," and go on with their lives in seconds. You risk losing website visitors' interest if your form is overly complicated.
*Personalize your form’s content: Make your signup forms personalized to the page visitors are reading. This way, the reader would be able to relate more and hence have a higher chance of converting.
*Email type and frequency: Specify when and what emails your subscribers will receive. Because of email spam, people are wary of giving away their email addresses. Remove these fears by telling people exactly what type of content you'll send and how often you'll send it.
*Use social proof: You can make your newsletter more appealing to potential subscribers by highlighting how many existing subscribers you have or why they like you.
*Make your CTA clear: CTAs are critical elements, whether it is a landing page or subscription form. Make sure your CTAs are clear and grab attention. Avoid something generic like "Send." "Subscribe" is fine, but using your CTA to emphasize the incentive or advantage a subscriber will receive is better.
*Validate the signups: If you want to gain subscribers, make sure you are capturing the right email addresses of your leads. Therefore, setting up real-time email validation on your signup forms is important.
Great Email Newsletter Signup Form Examples
The following examples of newsletter signup forms show how to create a signup form that encourages people to subscribe. Make sure you keep them in mind when creating your own.
Offering visitors a perk for joining your email list is frequently a smart move. This Regina newsletter signup form clarifies what users will receive for free if they subscribe, giving them another incentive to provide their email address.
2. Nerd Fitness
Having evidence or social proof that others have taken a particular action increases the likelihood of others taking the same action themselves. That’s what makes this a good example of a newsletter signup form. It establishes social proof by clearly letting guests know how many people have already subscribed to the Nerd Fitness email list.
Backlinko is a massively popular SEO blog by Brian Dean. Brian uses multiple newsletter signup forms, sometimes on the same page. The form here includes social proof and exclusivity and is yet unobtrusive. It only appears after users scroll down the page, yet it is still attention-grabbing enough that people can't miss it.
4. Kate Spade
Like many eCommerce stores, Kate Spade uses a newsletter signup popup that offers a coupon to new subscribers. What’s unique here is its impactful CTA. Instead of something boring like “Subscribe,” Kate Spade uses “Get My 15% Off” to remind subscribers what's in it for them.
5. Hustle Panda
Hustle Panda helps startups find brandable.com domains and clearly relays the same via their newsletter signup forms. The content is explicit about what the subscribers will get. They also assure their subscribers that they will send one weekly email and not bombard their inboxes with too many unnecessary emails.
So there you have it all. Do your research, take your decision, find out what works the best for you, monitor the results, improvise and keep going!
However, never compromise on the quality of your email lists. Hence, don’t forget to use Clearout Email Validation to validate your subscribers in real-time and maintain a healthy email database that ensures high returns.