When sending out emails, make sure that you include buttons that link to your social media profiles.
Your current email subscribers that are enjoying your content are more likely to share it in their social networks. Your fans and followers might find your content helpful as well, sharing it with their network and helping you grow your following.
Once you get new followers on social media, you can tell them to subscribe to your emails, as well.
It also helps that you ask yourself these questions:
Are you making it easy for users to sign up on your email list on social media?
Are you encouraging users to like, comment, and share?
Are you looking for opportunities to incentivize social media followers who would sign up on your list?
Do you make it easy for your existing readers to connect with you through social media?
Are you making it easy for them to share your emails through social media?
If you want to build an online audience that you can turn into email subscribers, answering yes to all these questions is crucial.
Once you connect with these prospects via email and start sharing more helpful content with them, you can begin to gain real results.
As with most lead generation campaigns, this means that you have to offer users something useful in exchange for an email address.
3. Add Call-to-Action to Your Social Media Profiles
Adding call-to-action on your social media profiles is simple, yet so effective.
As you grow your audience on social media, why not try to grow your email list as well?
At Voy Media Advertising Agency NYC , we always emphasize the importance of placing CTAs on social media profiles. Otherwise, you'll be missing out on the opportunity to convert your social media followers into subscribers.
It would be ideal if your social media profile can explain to users who you are and the people you help, coupled with a compelling call-to-action.
4. Run a Contest or Giveaway
Running contests and giveaways is another excellent way to get people to sign up for your email list.
For instance, you can run a campaign with a link that tells people to join your email list. The first 20 subscribers get a 10 percent discount or an incentive. You can also use landing page builders like Woorise to create an online form.
When you run contests like this, you can boost your email subscribers in a single post on social media.
So, consider running contests whenever appropriate. That will help you figure out what type of content or offer is getting you the best results.
5. Pin Your Lead Magnet
You can pin a post so that it stays on top of your Facebook page. That way, whenever there are visitors on your page, that post is the first thing that they would see on your timeline.
Chances are, they're more likely to read it. Also, if you're using this spot for your lead magnet, they will opt-in to your list.
6. Host a Twitter Chat
By hosting a Twitter chat, you're not only starting a conversation, but you are also interacting with thousands of Twitter users. In the long run, this leads to a loyal and interested group of prospective email subscribers.
Gaining leads via Twitter all comes down to how you offer value. It's recommended that you provide a free, valuable resource during the Twitter chat that you host.
Also, during appropriate times in the chat, you can tweet the link as well as the chat hashtag. People can then sign up on your email list to be able to download the lead magnet.
7. Add Call-to-Action Cards to Your YouTube Videos
At one point or another, almost everyone has benefitted from a tutorial video from YouTube.
You can tailor your video tutorials to users trying to figure out a solution to their problem. By creating YouTube videos that resonate with your viewers, you can build a solid online following.
Also, keep in mind that Google owns YouTube. It is also the world's second-largest search engine. Thus, YouTube helps you rank higher on Google search results as well.
The first step to gaining traffic from your YouTube videos is to look for popular "how-to" topics that are relevant to your business.
You can type keywords on the search bar to give you an idea, and you'll see some suggested results. Also called "Autocomplete," these predictions are based on the most popular searches depending on what you type in the search bar. That said, you can then come up with a video that targets these keywords.
Once you're done uploading your video, you need to write a 300-word description. Both YouTube and Google rely on this description, tags, and file names to help them determine what your video is about.
Then, after your videos start gaining traction, you need to come up with a strong call-to-action for users to subscribe to your email list.
8. Share Your Webinars on Social Media
If you plan to do a webinar, then you have to make sure that you share it in all your social media channels, as well.
Chances are, most users won't see a one-off promotion in a single social media platform. You have to be consistent with these platforms and use several of them. That will help attract and engage your audience.
It also works best if you create these promotions all at once and then schedule them. That way, you can earn a week's worth of promotions, which you could do and scheduled in a single sitting.
Webinars are an excellent way to grow your email list because it gives users a lot of value. If you have a webinar scheduled, then see to it that you promote it on social media a couple of times.
This will boost the total number of your sign-ups and turn your social media following into email subscribers.
Having 100,000 followers on Facebook is virtually useless if you can't turn these people into paying customers.
9. Offer Premium Content
If you want to gain something from your social media visitors, like their email addresses, then you have to offer them something in return.
You can hand over premium content, usually information or content that they can only get from you, in exchange for their email address.
This exclusive content could usually be in the form of product tips, downloadable ebooks, or link to a video that isn't out in public.
Make sure that you offer something that interests them or gives them value. If it doesn't draw them in, they won't give you their email addresses.
10. Add a Sign-Up Button and Opt-in Form on Your Facebook Page
Another way in which you can grow your email list through social media is to add a sign-up button at the very top of your Facebook page.
Once users click on that button, it will take them to a landing page that would ask them to subscribe to your email list.
You can also add an arrow on your Facebook cover image , which points to the sign-up button. It's because users could miss the button.
Thus, adding a cover photo that points to it will encourage them to sign up. It also lets them know what they'll be getting. As a result, you'll gain more email subscribers.
11. Optimize Your Site
If you're posting your social media channels that link back to your site, this is vital. It would be ideal to use social media to share your site link, blog posts, and articles.
This takes your audience from social media to your site. You can also optimize your website to capture social media traffic better. It's also vital to embed opt-ins all over your site.
12. Put a Website Link on Your Social Media Profiles
You can place a link to your homepage or a landing page that either has a pop-up or static opt-in form. Usually, your followers will click the link on the button and get the chance to opt-in to your offer in an instant.
13. Host a Webinar on Google Hangouts
Both webinars and live stream videos are an excellent way to grow your email list over time. Google Hangout is a fantastic platform that you can use because you can use it for free as long as you have a Google account.
Hosting a webinar is an excellent way for your existing and potential customers to ask relevant questions. Plus, it is a perfect opportunity for you to establish your brand as an authority in the niche.
Provide a free webinar about a particular topic that's related to your products and services. The key here is focusing on the features of your products that can be helpful to your audience.
You can add a trailer or promotional video showing what your audience can expect from your hangout right from the beginning. Promote your webinar on social media, gather email addresses of those who signed up on your email list for them to take part in your free session.
Moreover, doing a Q&A session lets you answer questions your visitors may ask. Meanwhile, a Showcase allows you to send out articles and other content on your website to your audience. This is fantastic if you're selling something or offering your audience free bonus content.
14. Create Lead-Generating Instagram Stories
Although Instagram may not be the first platform that often comes to mind when it comes to lead generation, it offers you many possibilities.
You can come up with short promotional videos, catchy marketing campaigns, or entertaining videos through the platform. Opportunities for this platform are practically endless once your creative bug hits. The only thing that you need is to harness your creativity!
You can use this to your advantage to advertise your lead magnet incentive. It's because chances are, your IG Story will have a higher reach than your post. If people find something useful and exciting with your Story, they won't hesitate to take action.
We're not suggesting that you should completely stop crafting posts on social media and better use IG Stories to promote your CTA.
Whatever direction you decide to go with your Stories, make sure that you include the most important thing, and that is your call-to-action. You aren't able to generate leads if you fail to ask people to subscribe!
15. Use YouTube Cards
What are YouTube cards? These are usually small buttons that pop on the screen each time you're watching a YouTube video. This lets you direct your viewers to outside web pages.
To increase your email subscribers on YouTube, see to it that you mention your newsletter in the video, or place a YouTube card that links to it.
16. Send Out Posts That Regularly Promotes Your Free Products and Downloads
One of the best ways to convince people to purchase from you is to be persistent.
When you always promote your free products for download, this increases the chance for your followers to check out your content.
Just make sure that you don't come across as too pushy as this is an instant turn-off.
You can use handy social media tools like Buffer, Hootsuite, and Agorapulse, to pre-schedule your posts. Doing so lets you save more time and energy in the long run.
17. Make a Compelling Article on Medium
As long as you know how to play your cards right, Medium can be a fantastic platform to collect email addresses. But for you to do this, you must first write a Medium article.
Now, at the very bottom of your content, place a call-to-action. Ideally, it should like a free resource of a newsletter related to the article content.
Let's say you wrote an article about hiking tips. You can provide your audience with a free resource, such as a Hiking Checklist.
18. Use DMs on Instagram to Your Advantage
In a post on Instagram, you can tell your audience that you're trying to build your email list. You can be upfront about it. A great way to incentivize them is to offer them a joke, fun fact, or compliment in exchange for them sending over their email address via direct message.
So, why do you think this will work? Well, it's more intimate and fun sending over their emails personally via DM than just signing up for your newsletter.
Of course, it won't be applicable or appropriate for some niches and businesses, but this strategy will work better than you think.
19. Share an Incentive for Newsletter Sign-Ups
Offering users with incentives helps drive more email sign-ups. Sometimes, all it needs is a little push for people to take action and subscribe.
Also, a lot of stores are offering consumers discounts when they sign up for their email list. Whether it's exclusive content, discount coupon, or a free sample offer, you can share these on social media. Doing so encourages people to sign up on your email list.
Ensure that you place a compelling image and a powerful call-to-action when you post these incentives online.
20. Leverage on LinkedIn Groups
In a nutshell, LinkedIn is a professional network that bridges the gap between employers and employees. You can use this as a tool to draw in your prospective clients as well.
LinkedIn Groups, for instance, are a great platform to market. This is also a great platform to showcase your skills and knowledge while building your professional network.
To gain subscribers from LinkedIn groups, optimize your profile in line with the type of audience that you're trying to reach. Spend time nurturing that LinkedIn group every single week by posting helpful content. Also, encourage a discussion among members.
At first, you need to work hard building this group, especially in trying to make it active and involving everyone in a discussion. But once it grows over time, you'll be in a great position to offer your email list in exchange for something valuable like a lead magnet.
Also, don't hesitate to have one on one conversations with individual group members. You can place a link to join your email list on your LinkedIn profile, and those who want to join can do so at their own will. You'll notice that these types of connections are the warmest leads and tend to make the best clients.
Over to You
Email marketing is a popular, valuable form of marketing unless you don’t commit mistakes other marketers already did . It's practical, affordable, and measurable. And one of the most important aspects of email marketing is getting users to join your email list.
Social media can help you grow that list.
Remember that the key to growing that list is to offer value. The more value you provide, the more you can encourage them to subscribe.
About the Author:
Kevin is a founder of Voy Media Advertising Agency NY. He helps businesses maximize the benefits of Facebook Advertising – leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client requirement and comes up with tailor-fit solutions to bring about the best results.