Email Verification: A Brief with a Comparison Overview of the Best Email Verification Tool

Email verification, an absolute must on the list of every marketer. All things considered, the whole success of your email marketing effort lays on the quality of your email address list.

Email address verification is critical on the grounds that email marketing has ended up being one of the best channels of marketing. Furthermore, it's not astounding, given its reach, ease of access and cost adequacy.

Similarly, as with anything beneficial, email marketing too requires a specific dimension of order. Marketers who pursue a restrained methodology are compensated significantly better; the individuals those who don't are for the most part sidelined and often penalized.

As the number of subscribers in your email list swells, you'll need to guarantee you keep up a verified email list – an email list which contains just those email tends to that are verified and valid. That is one of the numerous reasons marketers are vigilant for the best email list verification tool out there.

Email verification is a non-intrusive procedure that verifies whether a given list of email addresses are valid, deliverable and safe-to-send. It is otherwise called email list cleaning, or the way toward keeping up the cleanliness of the email list. This service is offered as an online SaaS (Software as a Service).

Because of your content marketing or inbound marketing activities, a great number of users may have given their email addresses and subscribed in to get emails from you. Some of these users may have entered in an incorrect email address, deliberately or by a typing error.

After some time, your email address list will have an unnervingly huge number of incorrect email addresses. In the event that you send emails to these addresses, your email will bounce and soon ISPs will begin regarding you as though you were a spammer.
That implies emails sent from your IP will be redirected to the Spam folder of your recipients, regardless of the way that you aren't a spammer! What's more, who reads emails sends from the Spam folder?!

That is the reason you'll need to verify email addresses in your mailing list before you begin sending out emails.

It will give you a list that is 'clean', as in it doesn't contain any incorrect or questionable email addresses. When you utilize this list to send out the email in bulk, they won’t bounce.

Along these, email servers (Gmail, Yahoo, AOL and so on.) characterize your IP address as one with a better reputation and begin sending your emails to the Inbox of the recipient. With improved deliverability of your emails, your marketing program will slam into the target!

Email verification isn't equivalent to sending an email to test email address and checking whether the email bounces. The goal is to browse email validity, or, all the more explicitly it is an email address check.

The verification process includes a few steps. Normally, the email validation tool will start by checking the syntax of the email address, For example, if the address contains spaces or unsuitable characters or if the "@" sign is feeling the loss of, the email verification tool rejects the email address as invalid.

In the event that the syntax is proper, the tool goes further to validate if the email is valid. The email verification tool, use different processes to check the email address without sending an email. At last, the email address is pinged without sending a real email. This is done to validate if the email address is valid. In the event that the email address is valid, it is added to the valid email address list.

Email verification isn't simply imperative, it is essential. Actually, for a marketer searching for long haul relationship and commitment with the subscribers, it is practically required. It gives a head-begin to your marketing activities. On the off chance that the marketer does not validate email list continually, bounce rates may increase over time, impact Sender Reputation and influence email deliverability.

Quickly, here are some of the reasons why you ought to validate your email list and keep up a verified email list:

· It decreases email bounce rate and cuts your email marketing costs.

· It improves email deliverability rate and email open rates.

· It ensures your sender reputation and furthermore improves Sender Score of your IPs and domain.

· It improves your overall email marketing ROI.

· It gives you more accurate results since your emails are reaching people, not just dead inboxes.

You have to choose your email verification tool astutely. Picking the wrong email checker implies lost chances, loss of important time and money and brought down sender reputation. Further, your marketing effort may end up being a flop and, for all you know, your list may have been undermined, on the off chance that you pick a wrong email verifier.

Following are some of the focuses you'll need to pay notice while picking an email verification tool:

1. Accuracy: How exact is the validation checks? An incompletely verified email list is nearly as terrible as a list that isn't checked.

2. Speed: How fast is the verification tool? This turns out to be much progressively critical in case you're utilizing their API for real-time email verification.

3. Free Credits: Does your tool offer free credits? It will help you to try out a small part of your email list and check verification results.

4. Costing: Is the tool expensive?

5. Support: What level of support offers? And how quickly?

6. Data protection: Does your information stay unblemished? It’d be terrible if your information gets traded off at the tool provider’s end.