How to Find Emails of Authors or SEO Professionals for Backlink Outreach

To find an author’s or SEO professional’s email address for backlink outreach, start with the website’s author bio, contact page, or team page. If the email is not listed, use LinkedIn or an email-finding tool to identify a professional contact.

Before reaching out, make sure the person is relevant to the page or topic you want to promote. You should also verify the email address before sending your outreach to reduce the chance of reaching an invalid address.

This guide covers more ways to find relevant websites, find their professional email address, and personalize your backlink outreach.

Backlinks are links from another websites to a page on your website. For example, a blog may link to your research report, guide, or other useful resource.

Backlink outreach is the process of identifying relevant websites and contacting their authors, editors, website owners, or SEO professionals about content that may add value to their existing pages.

For example, if an author has published an article on email deliverability, you can reach out with a relevant research report, guide, or data-backed resource that adds information to that article.

Links also help search engines discover pages and understand the relationships between web pages. Google uses link analysis systems, including PageRank, as part of its ranking systems.

Now that we understand the importance of backlink outreach, let's break down the process into actionable steps.

The first step is to find relevant websites or blogs that align with your content. While you will find many pages and websites similar to your niche or subject, focus on websites that are relevant to your topic and audience.

You can use SEO tools such as Ahrefs, Semrush, or Moz to research potential websites and review metrics such as Domain Authority (DA). However, DA is a third-party metric, so it should not be the only factor when choosing a website for outreach.

To check the DA score, you can use SEO tools like Moz's Free Domain Authority Checker. Make a list of websites using the following DA scale:

Anything below average, you may skip.

Once you've identified potential websites, find the authors or SEO professionals associated with them. Check the 'About' page or author portals for relevant information.

Next, you need to know the best way to contact them. You can try to find them on social media or email them.

When you know who is the author of the blog, it might be easier to spot them on social platforms like LinkedIn as most author bios have links to their social platforms and sometimes their email too.

If you want to reach out to the content manager or the SEO manager about your content, email is often the most direct option.

Once you have their email address, craft a message. This should include key pointers like:

For example, if you have an infographic about social media stats, you can share an email such as:

Craft an irresistible proposal for a backlink exchange. What can you offer in return? Make it valuable and personalized.

For example, media agencies are always looking for credible authors to contribute to their websites (remember, the extra e in E-E-A-T). If you have a solid background in a particular field, you can offer your services in exchange for a backlink.

Once you start having a solid list to reach out to, do not create content from scratch. Instead, you can create templates that focus on particular actions. However, make sure that you personalize the email before you send it out.

For example, you may use the general template for our emails but use subtle personalization to make it unique and directed for the reader. This includes:

Once you send the email, wait for the response. However, sending the email is not the end of this exercise.

If you do not receive a response, send a short follow-up after a few days and refer back to your original message.

Sometimes you might have to work a bit to get your hands on the right person’s email address. Here are some of the ways to find their email address:

1. Google Search: Search for the person's name along with terms such as "email" or "contact." You may also find their email through their personal website or company profile.

2. LinkedIn: Search for the person's name, company, and role. Their LinkedIn profile can help you confirm that you have identified the right person and may also provide additional contact information.

Learn how to find email addresses from LinkedIn profiles

3. Contact or Author Page: Check the website's Contact Us page, author bio, or team page. Some websites publish contact details for their authors or content teams.

4. Clearout Email Finder: If you know the person's name, company, or domain name, Clearout Email Finder can help you find their professional email address.

You can search for contacts individually or find emails in bulk. Clearout also provides a confidence score with the result, which can help you review the discovered email before starting your outreach.

If you have already found an email from any of the manual methods you can also run it through Clearout’s Email Verifier, and it will let you know:

5. Clearout LinkedIn Chrome Extension: Another method is to use Clearout’s LinkedIn Chrome Extension to help you find leads and their contact information directly from LinkedIn.

You can search for a specific person and find their contact details. Moreover, you can also build a list of authors, content managers, SEO professionals, and other relevant contacts using LinkedIn search criteria.

A good backlink pitch should be relevant to the recipient’s content, offer something useful, and reach the person who can actually review or add the link.

Before sending your email, check these 4 things:

Personalization does not mean rewriting the entire email for every prospect. Mention the specific page, explain why your resource is relevant, and make the requested action clear.

Along with the strategies and ways to find authors & SEO professionals to reach out to, always remember to:

Personalization does not mean rewriting the entire email for every prospect. Mention the specific page, explain why your resource is relevant, and make the requested action clear.