The 12 Best Email Marketing Tools & Email automation software of 2020
As a digital marketer, I know you will agree that email marketing has an ability that many channels don’t - creating personal and valuable connections at scale.
Simple yet concise, a 4400% ROI makes them worth any investment. But as the marketing landscape evolves, business needs to strive and remain in the competition. which makes it necessary to keep up with the latest trends in the industry.
The most popular trend is Email marketing automation. So, while you take care of the revenue-driving aspects of email marketing, it lets you delegate the secondary activities.
Email marketing automation does what it says - automate all your email marketing campaigns. This means you can proactively set customer-specific parameters - emailer timing, customer segmentation, create a persona in the marketing funnel, and the automation tool sends out the emails accordingly.
By automating your emails, the workflow is handled by the tools, making your job less tedious and letting you focus on building your brand.
What Role Does a Tool Play in a Business?
Before we dive into details on specific tools, it is essential to understand how email automation tools can help streamline your marketing campaigns.
Email automation tools can do a whole bunch of processes that were earlier done manually. This includes being able to send up personalized email sequences during the sales funnel, from welcome emails to promotional offers, abandoned cart emails, shipping details, and brand advertising.
Some marketing tools even trigger exclusive discount vouchers on customers’ birthdays. They also segregate customers into different lists, making it easier for you to understand their purchasing intentions.
Apart from analyzing the buyer’s persona, these marketing tools come in handy for you while analyzing your marketing efforts. With its advanced stats, you can rely on the tool to present a clear success metric on your clicks and conversions.
Such statistics can prove to be highly beneficial for your campaigns as they reveal insights on what is working for your brand and areas that need improvement.
Keeping the above in mind, it is no rocket science to conclude that email automation is becoming a necessity at a fast pace. Before going through the list of the amazing email automation tools, ensure you haven’t fallen for any of these email marketing myths
Here’s a list of some amazing email automation tools to consider.
1. SendX –
One of the most popular email automation tools, SendX, is one of the best alternatives to the market leader, Mailchimp.
It is because they offer fantastic features required for your email campaigns to soar high at a much reasonable and affordable price for SMEs.
SendX users can enjoy fantastic automation benefits, including quick newsletter campaign creation, 1-click resend, Geo-optimized mails, unlimited emails, and more.
Customer service is also at the forefront of SendX’s business, and they have a 24/7 helpline for all queries, with near-instant chat responses.
2. ConvertKit –
This is an excellent automation tool and is primarily used by bloggers who sell their products online. It is ideal if you have a highly segmented audience because their features are more customized to companies without multiple audiences.
In terms of features, ConvertKit has excellent subscriber management, autoresponders, and form building capabilities.
This automation tool is another excellent alternative to Mailchimp because it can specifically identify each customer’s behavior and give you actionable insights on how to improve your communication.
3. Mailchimp –
The market leaders in the business, Mailchimp, have been around for years, so they know the email game inside out. Mailchimp is best if you are an enterprise with plenty of transacting online customers.
They have a range of features you will need to run a full-fledged marketing campaign with thousands of subscribers - from intuitive email designing to product recommendation emails, advanced audience segmentation, and more.
Mailchimp is the tool you need to get if you are closing in on around 10,000 subscribers. They are efficient, and well-planned UI makes it simpler to manage at scale.
Pabbly Email Marketing is an affordable yet efficient email automation software to automate your email campaigns without restricting you on its features irrespective of its plans. It comes with features like unlimited emails, inbuilt SMTP, external SMTP support, automated workflows, autoresponders, and much more.
With its automation feature, you can create unlimited email workflow and automatically send emails based on specific conditions on pre-set schedules.
Unlike other email marketing tools, it comes with an in-built delivery engine and SMTP routing feature. With it, you can connect more than 50 external SMTPs for sending unlimited emails without worrying about any daily sending limit. Here, you can divide your campaign into smaller slots of subscribers and send the same email to them using various SMTPs. This ends up with reduced spamming, diminished bounce rate, and improved deliverability of your emails. It renders up to 99% inbox deliverability rate & 2X open rates.
The other valuable features offered by this tool are unlimited webhook integrations, list segmentation, advanced analytics & reporting, MX cleaner, and much more. In short, this tool helps you to improve the reach of our marketing campaigns in the best possible way.
6. Campaign Monitor –
Campaign Monitor is great for any business that is facing rapid growth and is looking to keep their email game strong to cope with it.
It comes with excellent packages that make it simpler for customers to interact.
There are unlimited inbox previews, unlimited emails across different campaigns, and spam testing.
You can also set priority customer support on email and enjoy advanced marketing automation, with the contingency to send emails at different time zones.
7. SendInBlue –
Working in eCommerce requires many trigger-based emails based on actions, and SendInBlue is one of the best exponents of this feature.
They have an excellent user interface to send emails automatically to customers, purely based on action.
Further, the software comes with an excellent deliverability rate, automated file importing, email journey, and various eCommerce plugins for easier service.
The tool is best used for companies that see a lot of seasonal sales, with many automated emails.
8. Automizy –
You know software is going to be good if they already have the word “automate” in their name. Automize is precisely that, and more!
It is the site that takes email marketing to another level with some cool features that are future-proof.
They have automated systems for analytics, subscriptions, ROI tracking, drip campaigns, customizable CTAs, mobile-optimization for emails, and multivariate testing, to name a few.
In terms of cracking the automation for drip-based customers, no one does it better than Automizy, and you should invest if you are starting in the business.
If you are working on mobile-centric campaigns, Omnisend is what you need. It has got a range of amazing tools that automate any mobile communication campaign.
From push notifications, Facebook Messenger messaging, WhatsApp marketing, and optimized emails, you can get a bunch of features to create a kickass campaign.
They have a great image editor that can create sharp images on-the-go and place coupon codes, too, directly in the email.
10. GetResponse –
While most of the other email automation tools cater to one particular audience segment, GetResponse has features that can be customized to any.
Depending on how big your company is, you can customize your subscription and get adequate features for your campaign.
Some of GetResponse’s best tools include lead scoring, activity tracking, scalable auto-responding, automated segmentation, and cart abandonment emails, to name just a few.
11. AWeber –
The final item on this list is AWeber. It’s the perfect software for eCommerce companies who want to create visually stunning emails.
With impressive graphics and other excellent features like the AI-powered template designer, AWeber makes email marketing a breeze.
Their other features include the drag & drop email creator, landing page editor, and their vast template library that features a ton of awesome choices.
12. Drip –
If you are in the e-commerce space, then Drip is the best tool for your marketing efforts. The software helps you automate all of your emails to e-commerce customers based on their position in the customer journey funnel.
Drip’s biggest advantage is its segmentation ability, with which you can automate any personalized message to your customer.
They also have a neat analytics tool to track your performance and improve your marketing game.
Email automation is the way forward if you are looking to mint revenues through your email marketing game. The intuitive tools listed above are all up for grabs, and you will learn how to use them better with time. Experiment with your content and make the maximum use of all the tools available for excellent email marketing campaigns in the future.
But as an online marketer ensure you spend relevant time in trying, testing and selecting any tool or service related to your business be it email service providers, web hosting services, analytics tools etc.
Remember, each penny matters in the long run! Good luck!