20 Google Sheets Add Ons: A Complete Package to Supercharge Email Marketing in 2024

As a marketer, specifically an email marketer, you probably spend so much time handling multiple tools that you’ve been caught whispering in your sleep. Don’t be embarrassed as you are not the only one. There are tons of people unaware of the advantages of using G-sheets.

They can do a lot more than just storing, organizing, and sharing your data. With the right add-ons in the google sheets, you can streamline the entire email marketing campaign and focus on the big picture analysis. Let's get started!

3. Click on ‘Get add-ons’ and search for the add-on you are looking for. It's a marketplace of thousands of apps.

4. Hover over the Add-on, if it fulfills your need click on “Install’
5. To manage or remove add-ons, click “manage add-ons”

Important: These add-ons are visible on a desktop and will not work on mobile devices. Also, most of the add-ons work for both Chrome and Safari, but some are designed for Chrome only.

Now that we are done with the basics, let’s have a closer look at the top 19 Google Sheets add-ons for marketing and how they can help you automate the different tasks, streamlining your entire email marketing process.

Best For: Email list building and generating qualified leads

Want to create targeted email lists in just a few minutes? Or automate research across all your web signups? Clearbit’s software is the first to fully automate both lead generation and research.

Select the emails in Google Sheets, then, with one click, process them through Clearbit. This will populate the spreadsheet with researched leads. In addition, it returns any public social information that is related to the email’s domain. For example, the number of employees, location, and marketing categories. The leads can be segregated based on these demographics.

This product has an initial free trial and is then $129/month from then on.

Best For: Bulk lead generation directly from sheets

Lead Beagle is another one of the popular Google Sheets Extensions that helps you generate more leads. with bulk search tools straight from Sheets. You can enrich profile data, look up emails, and look up company domains. It's absolutely anonymous, and you don't even need a LinkedIn account to make it work.

The leads can be looked up by Keywords or Company name, or by name of a person. It is considered accurate as all the data is collected in real-time.

Best For: Finding email addresses of prospects to build a high-quality email list

With Hunter add-ons for Google Sheets, you can easily find email addresses directly inside your spreadsheets, either through. This add-ons for Google helps with:

Domain Search: Enter a domain name to find all the email addresses that have public sources. The email addresses are returned with confidence scores that estimate their accuracy. The first and last names are also returned if they are available.

Email Finder: If you want to enrich a list of people with email addresses, the Email Finder is the tool you’re looking for. Select the columns of the first names, last names and company names to automatically enrich the spreadsheet with email addresses and their confidence scores.

Best For: Email list building and generating qualified leads

Wish to build a full list of your email contacts in Google Sheets? Doing so manually can take up a lot of time, and you also might end up missing out on important email addresses. To save yourself from this, get this add in Google Sheets Extensions.

With Email Address Extractor Google Sheets add-ons, you can extract email addresses from your Gmail and GSuite accounts and save them in a Google Spreadsheet.

The add-on can pull emails from the TO field (recipients), the FROM field (sender), the CC field, the BCC field, Reply-To addresses, the Email Body, and the Email Subject line.

You can also choose to extract names (aliases) only if the names are available in the TO, CC, and FROM fields of the email message. The names cannot be extracted from the message body or email signatures.

The Email Extractor add-on is fully functional, but the free edition can process a maximum of 100 email threads from your Gmail mailbox.

Leads captured in bulk include all types of emails

Sending emails to all such leads can lead to multiple damages to your campaign like high bounce rate, damage to domain reputation, spamming, etc.

Adding a good email verifier will clean up the leads so that you don’t end up sending emails to wrong or junk addresses.

Best For: Verifying leads and building a solid email marketing database

You want to give your best first impression when reaching out to new leads via email, as this ensures you build strong relationships from the very start. To do this, you need your email list verified without sending emails and the verification should be quick and easy to let you focus on things that matter - conversations with your clients.

Here is the right Google Sheets Extension for you - Clearout For Google Sheets (COFS). A G Suite editor add-on for Google Sheets that lets you verify email addresses directly on Google Sheets Use this Google add-on and take a break from uploading, downloading, and running between your lists and complicated integrations.

Key Features:

The Google add-ons helps clean the email list and speed-up business through:

1. Providing a real-time lookup directly in Google Sheets add-ons place to check up to million records.

2. Highlighting status - valid, invalid, catch-all, unknown, disposable, role-account, free-account together with a deliverability score.

Best for: Designing your emails and newsletters

Wish your data to be automatically synced while designing the email template?

With Ultradox Google add-ons you can build amazing automation and apps by combining the power of several cloud services like Gmail, Forms, Docs, Sheets, and Cloud Print.

From simple mail merge to complex reports, invoices, email templates, signed contracts or newsletter campaigns, it can be used for all.

Best For: Creating and managing email signatures

Email signatures are a small yet a significant part of your email design and campaigns, as it helps build credibility, and authenticate your emails. They help you readers connect with you and trust you better, knowing who is the person they are talking to. They are also a great way to promote key messages, boost social engagement, announce important news, and more.

The Exclaimer Google Sheets Extension provides consistent, on-brand, centralized management, and highly engaging signatures for all users and devices, including mobiles. The add-ons helps you convert the emails your employees send into a low-cost marketing channel.

You can manage multiple email signatures for different departments, target specific audience segments, and schedule for maximum impact and efficiency using the add-on. Contact information from Google Directory is automatically synchronized and merged into users' signatures.

Best For: Designing & customizing tables

This add-ons for Google Sheets lets you quickly apply a professional and uniform look to your tables in Google Sheets. Wondering how will it help in email marketing? Maintaining data in a customised manner in the google sheets can be helpful for better tracking.

Best For: Scheduling emails from your gmail account

Email Scheduler for Gmail is a sheets app that lets you schedule email messages inside Gmail with the help of a Google Spreadsheet. You can write your messages now, and Gmail will send them later at the specified date and time. The scheduler can also send recurring emails that go out automatically on a daily, weekly, monthly, or yearly repetitive schedule.

You can use the Email Scheduler for Gmail to schedule birthday and anniversary greetings in advance, create recurring reminders (for events, employee appraisals, and appointments), and more. You can write your emails in Gmail now, let the emails stay in the draft folder of Gmail, and delay the delivery. Gmail will automatically deliver your emails at the preferred date and time.

Best For: Personalizing & tracking your email campaigns

Yet Another Mailmerge is one of the best Google Sheets apps to personalize your email campaigns. Once you have your email lists verified, you can send out mass emails with high deliverability directly from Google Sheets and Gmail.

This tool lets you automate email campaigns, track the deliverability status of the emails, and personalize emails for specific contact groups. You simply have to import your contacts into a spreadsheet and choose a Google email template. You can send one generic email to all your contacts, or customize emails for different contact segments.

Best For: Merging & personalizing email marketing campaigns

Mailmeteor lets you send mail merge campaigns so that each of your recipients get a personalized email. #1 Best rated app on the Google Suite Marketplace. Send 100 emails per day for FREE. Get more emails and unlock advanced features with Mailmeteor Premium, from $7.99 per month. Enterprise plans are available. It helps you to:

Best For: Creating and tracking email campaigns

The Mail Merge G-Suite add-ons allows you to create email campaigns with Gmail and Google Sheets. You can even personalize and track each email sent. Once you have a list of emails on your sheet, this add-on will help you.

This add-ons will provide you with different attachments for each recipient, allow you to add emojis or animated GIFs, and even schedule your messages. It has a free version that will let you send 50 emails per day, and the quota for the premium plan (that starts at $29/yearly) ranges from 300 – 1500 emails.

Best For: Setting up reminders

Receive email reminders before dates in a specific column of your sheet are reached.

Google Sheets is very useful when it comes to listing tasks in a collaborative effort: personal to-do lists with friends and family or task lists as a project management interface requiring team-wide coordination.

Add Reminders will help you save time by automating a time-consuming process: sending reminders to your contacts and to yourself. With this add-ons you can schedule reminders to be sent to your subscribers, for example, for any coupon codes about to expire.

Best For: Planning & managing entier email campaigns & workflow

Good planning and management is essential to the success of any campaign you run. Email marketing campaigns being no different require lot of planning, building workflows, managing different teams taking care of the campaign, collaborating with them, and keeping an eye on the tasks being completed.

Lucidchart offers the only visual collaboration suite that helps teams see and build the future from idea to reality. It is an intelligent diagramming application that enables teams to clarify complexity, align insights, and build the future more quickly directly from your Google Sheets/Doc.

The add-ons makes it easy to collaborate and align with teammates as you visualize complex ideas and bring those ideas to life. Lucidchart, on average, helps teams innovate 38% faster and eliminate 2.5 meetings per week. Flowcharts, UMLs, ERDs, BPMN, wireframes, mockups, network diagrams, org charts, and more can be created.

Best For: Automating reporting tasks

If you have been juggling between ad networks, optimizing and running data-heavy email campaigns, you would know a successful campaign needs constant performance analysis like open rate, click rate, deliverability, etc to judge the success. Manually exporting data from different sources to bring it in one place is a time-consuming task.

Sheetgo allows you to connect your workflows and automate your entire organization's reporting processes.

Your teams can import, filter, and share data to analyze it from one place and create custom reports. Sheetgo also provides pre-built workflow templates and automatic updates for quick, up-to-date reporting.

Best For: Analyzing and visualizing email campaigns

Google Analytics is a tool that every marketer should use to gain insight into their website traffic. While the Google Analytics dashboard is fantastic and easy to use, it contains a lot of information that can be overwhelming. The Google Analytics spreadsheet add-on combines the power of the Google Analytics API with the flexibility of Google Sheets' data manipulation. You can use this tool to: - query data from multiple views (profiles).

Best For: Creating custom reports

Supermetrics is the easiest way to move your marketing data into Google Sheets. This Google Sheets add-ons syncs marketing metrics from over 50+ data sources. Over half a million marketers and data analysts use it already.

It can sync with various email service providers and merge the analysis and reporting data. Just

Best For: Importing your data

Coefficient connects, automates, and shares live data in Google Sheets, so your reports, dashboards, and insights always stay up-to-date.

With Coefficient, you can:

Overall, Coefficient is a powerful tool that can help businesses improve their data reporting efficiency and accuracy.

Best For: Simplifying using Google Sheets for email campaigns

Not just for the marketers but a must-have Google Sheets add-ons for every user. It is a set of 30+ solutions for daily tasks in Google Sheets.

Among its add-ons you'll find those that remove duplicates, compare and lookup sheets, import ranges from multiple sheets, merge cells, find and replace data, sum, and count colored cells, generate numbers, and other records. Text toolkit utilities are also included and let you change case, add and remove strings and characters, trim whitespaces, and split text to columns.

It removes all the mundane tasks to let you focus on what’s more important.

Best For: Translating and creating multilingual email campaigns

Working on email marketing campaigns when you offer services internationally, requires you to deal with multilingual data. And if this is the case, the "Translate My Sheet" add-ons can be a great time saver for all marketers.

With this Google Sheets add-on, you can translate a range of cells or your entire sheet with a few mouse clicks and in 100 different languages. Here's how you'll go about it:

You get the option to override the cells with a new target language or create a duplicate of the same. You can also change the background color of the translated cells to make them stand out.

Google Sheets, with its versatility and collaborative features, becomes an even more powerful asset when enhanced with the best add-ons tailored for managing email campaigns. From streamlining data analysis to automating tedious tasks, the add-ons discussed in this blog can truly elevate your email marketing game.

By incorporating these tools into your workflow, you can save time, improve accuracy, and gain valuable insights that drive more effective campaigns.